Rumors about the new television Hurry gain strength coinciding with the recovery of political activity. The Government wants its greatest media support -along with RTVE– has a DTT license to broadcast and act as a counterweight to other media groups that are more to the right, such as Atresmedia.
This is an operation in which Pedro Sanchez and his followers have been working for some time, as they consider that the constant political war demands a new player in the audiovisual industry, in this case, one that is in line with the interests of La Moncloa. However, Prisa does not see the move so clearly.
There are voices that oppose this project, mainly because of the economic risks that the company would assume. It should be remembered that Prisa has a debt of 776 million euros, and the economic income derived from the television advertising market is uncertain; above all, because Atresmedia y Mediaset They account for a very high percentage of them.
There are also those who see this television landing as a continuation of Medium Rushwhich is currently one of the group’s largest sources of income. It is precisely the executives closest to this area who see the return to the small screen as a great business opportunity now that the group’s different audiovisual brands operate under the same brand and have centralized management.
Sanchez’s needs are the order of the day
Hopefully, the needs of the Executive and the voices in favour of the project will prevail. So much so that in recent weeks everything has been accelerated so that, before the end of the year, Prisa’s television will become a reality.
It is worth remembering that Pedro Sanchez He is the only Prime Minister who has not granted television licenses, except for Leopoldo Calvo-Sotelo. An anomaly that contrasts with that of previous governments. The most recent, that of Mariano Rajoy, approved the licenses of up to six new DTT channels.
If everything goes as planned, Prisa will have a chain again after the adventures of Canal+ y Four. But the company he runs Joseph Oughourlian It would not be the only major media group to acquire a television channel. As reported in PRNoticias, The Spanish is also eligible for the contract with another chain.
The government’s maneuver is therefore to please “both the right and the left.” That is, to grant Prisa a license to counteract the media power held by the right without neglecting those most critical of its management, such as the group of the newspaper that it directs. Pedro J. Ramirez.
We will continue reporting…
