bb trading werbeartikel ag has completed a comprehensive brand relaunch together with the Zurich agency Rosarot. The new look and the optimized website put the emotionality and dynamism of the brand in the foreground.
Editorial staff – 23 September 2024
For more than two decades, bb trading werbeartikel ag has stood for reliability and creativity as a leading provider of promotional items in Switzerland. With the support of the branding experts at Rosarot, the company has now completely revised its brand image. The focus is on a distinctive “bb” style that appeals to the target group emotionally with slogans such as “bbold”, “bbrave” and “bbright”. A fresh tone of voice and lively imagery round off the new look.
The website developed by Rosarot also highlights the new brand identity: pop-like designs, animations and user-friendly navigation characterize the online presence. An integrated web shop ensures that bb trading customers can purchase the products they want quickly and easily. In addition, all marketing materials have been adapted to the new branding – from catalogs to vehicle lettering.
Responsible at bb trading: Tobias Meyer (CEO), Roman Hasler (Head of Marketing), Rebecca Zollinger (Marketing / Senior Key Account Manager), Nicolas Barblan (CDO), Marcel Burri (Head of Graphics & Photography), Luca D‘Ambrosio (Marketing & Content Spezialist)
Responsible at Rosarot: René Karrer, Michael Schmidt (Creative Direction), Florian Fleischmann, Sarah di Nolfi, Sarina Russi, Laura Weinhofer, Bianca Berger (Art Direction), Anna Leudolph, Franz Neugebauer (Text, Concept), Fabio Montefiori, Noël Mühlberg (DTP), Felicia Lauper (Consultant). Photo: Philipp Jeker Photography Programming: Next AG
