The aim of WorkShow 2024 is not only to present new products but also to offer a broad informative and educational programme on technology and new practices in the music industry, such as AI.
Advertisement
Produced by the company MESS 360, WorkShow 2024 will take place in space CART MEDIA (Av Corrientes 6271, Buenos Aires) with the aim of bringing together companies and professionals from the entertainment and multimedia industry, to share knowledge, experiences and interact with the latest technologies available.
Visitors will have the opportunity to try out high-end equipment from leading brands and learn first-hand about the experiences of industry leaders.
Exhibitors will include names such as CAFIM, Exosound, Audio-Technica, ICAP, ARS and AVIXA, Biamp and more.
Business roundtable
Independent labels will meet to discover new talents and musical proposals. The round, organized by the Association of Independent Labels of Argentina (ASIAr) in collaboration with Merlin, will offer the opportunity to interact directly with at least three leading record labels, as well as with representatives of important associations such as ACMMA (managers), ASAP! (producers) and AAAPAC (music press agents). The Distribuidora Submarino Atómico will also be present.
Areas of expertise
Designed to allow attendees to explore and test in a fun and educational way, always assisted by specialists, the event will feature areas of experience separated by theme: SONY | ABC, SONY | L-ISA STUDIO, SONY | VINYLS, SSL SYSTEM T | BROADCAST, SSL L350 | LIVE SOUND, IK MULTIMEDIA | DOLBY ATMOS MIX CONTROL, L-ACOUSTICS | LIVE DEMO IMMERSIVE SOUND ART, SOLUTION HUNTERS | ACCESSIBILITY CHALLENGE and AUDEZE | DOLBY ATMOS.
Immersive Area
It will feature conferences covering current topics in sound and also immersive sound.
September 24: Current Events
- 13.30hs · L-ISA SOUND CHECK | IGNACIA Sola Nerd Set
- 15.30hs · LIVE AUDIO IN STADIUMS | WOS IN RACING
- 16.40hs · DEMO L-ISA EXPRESS
- 19.30hs · RF AND AUDIO | MERA ROMANTIC PHYSICS
- 20.30hs · SHOW IGNACIA Sola Nerd Set
September 25: Immersive Audio
- 15.40hs · DEMO L-ISA EXPRESS
- 17.00hs · WSDG DOLBY ATMOS STUDIO DESIGN
- 18.10hs · EXPANDED MUSIC | IMMERSIVE OPERA
- 20.00hs · OFFICIAL PRESENTATION OF L-ISA TECHNOLOGY
Auditorio Workshow x FUTURX
In this edition of Workshow, from MESS 360 They called for FUTURX to create a space for debate and reflection on the transformations of music in the digital age. The proposal will explore two central themes: Artificial Intelligence and Sustainability in the music industry.
What will you find? From experiments with Folklore and generative audio tools to conversations about digital extractivism. There will be conversations about the intersection of music and environmental impact, how algorithms influence our consumption, and how people are incorporating AI into their projects and the representations they generate. There will also be a space to make innovative projects on these topics visible. Finally, FUTURX will present its recent book AI + Music.
September 24: Artificial Intelligence
- 15h | Machines and Humans: Necessary tensions when creating using technology
- 16h | Generative Folklore: Sound experiment and analysis around audio IAGs
- 17:10h | Clash of ideas: AI in the development of musical projects
- 18.30h | Presentation of the publication: AI+Music: Context+Uses+Ethics in musical ecosystems
- 19:30h | Toast
September 25: Sustainability
- 15h | Battle for attention: new ways to interact and consume music
- 16:10h | The role of music in the face of the environmental crisis. A map of urgent challenges and possible collaborations
- 17:30 | Possible Futures: Sustainable practices in the cultural industry and its events
- 18:40h | Digital Extractivism: transformations and alternatives in music and culture
To purchase your ticket visit is link.
