The initial reduction, valid from September 10 to 22, brought the annual rate from 29.99 to 19.99 euros per month. The promotion on the monthly subscription, 19.99 euros for the first two months, 39.99 euros thereafter, also runs until the end of the month, the manager specified. He believes that “the criticism is behind us. I think the price has really become a non-issue, because with the welcome promo at 19.99 euros for 12 months we have all of Ligue 1 (one match per day is on beIN Sports, Editor’s note), all of Betclic Elite (French basketball championship, Editor’s note), MMA, in short all combat sports…”
Fight against piracy
After a long saga, DAZN acquired the TV broadcasting rights for eight Ligue 1 matches per day at the beginning of July for an average of €400 million per year, with beIN Sports broadcasting one match for €100 million per year. The subscription rate offered by DAZN has attracted much criticism, with a rush towards illegal broadcasting methods and supporters expressing their discontent in stadiums through chants and banners, also targeting BeIN Sports.
To combat piracy, Brice Daumin maintains a “strong relationship, obviously, with ARCOM (Audiovisual and Digital Communication Regulatory Authority), with the League, with APPS (Association for the Protection of Sports Programs), the association for the fight against sports piracy, of which we will soon be a member.” “The entire creative industry is concerned” by piracy, “it’s not just a DAZN issue,” he specifies.
« Satisfaction des clubs »
To assess DAZN’s success in France, the subscriber figures for the British platform remain secret, but Brice Daumin “measures success by the satisfaction of our subscribers and the satisfaction of the clubs”. He assures that “all the clubs we meet are happy with what we do, from an editorial point of view and from a promotional point of view and the work we do with them”. This work, he says, “is the key, it is important for us to understand their expectations, that’s how we are going to promote Ligue 1 and the clubs.” The manager also judges the first five weeks of Ligue 1’s operation as “a flawless start. We are also in the process of making a flawless start to the basketball that we launched on Friday”.
