Use these Snapchat demographic statistics to better understand your audience and develop a data-driven marketing strategy.
While we know that every Snapchatter is unique and precious, it’s a tall order for the average social media manager to get to know the app’s 800 million monthly users. And that’s where Snapchat’s demographic statistics come into play.
These handy numbers give us a more comprehensive understanding of the chat and photo-sharing app’s audience, allowing us to skip the small talk.
Snapchat may not be the most used app in the world—it’s the 10th most popular social media platform—but more than half of Snappchatters use the app daily. That’s an engaged and passionate customer base (and young…did we mention they’re young?) worth getting to know.
If you are curious about how to use Snapchat for business and Really Before you start spending money on Snapchat advertising or testing your creative boundaries, get to know your audience. This list of Snapchat demographics is the perfect place to start.
It’s time to get involved.
Age demographics on Snapchat
1. Most Snapchat users are between 18 and 24 years old
This is the information you came here for in the first place, right? To find out how old the average Snapchat user is? Well, congratulations. You’ve arrived.
The majority of Snapchat users are between the ages of 18 and 24. This demographic makes up 38.5% of the app’s user base.
2. It is extremely unlikely that people over 35 use Snapchat
We don’t want to be age-discriminatory. If you’re a Gen X Snapchatter, hey, good for you! Representation matters!
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The naked truth, however, is that people over 35 are “significantly less likely to use Snapchat,” according to Statista.
3. One fifth of Snapchat’s audience are teenagers
A full 20% of Snapchat users are between the ages of 13 and 17. That’s a lot of teenagers using a single app.
For brands looking to reach a youthful audience, this is a great place to do so. Can we give you a tip? Maybe you should brush up on your Snapchat skills before embarking on a master plan to mingle with your fellow “kids.”
4. In the US, 2.8 million Snapchat users are younger than 12
Although Snapchat isn’t specifically designed for users under 13 (it’s not Messenger Kids, after all), millions of them use the app.
In the United States alone, there are an estimated 2.8 million Snapchatters between the ages of 0 and 12.
5. Snapchat could reach nearly 50 million Generation Z users by 2025
Snapchat isn’t the biggest social network in the world (heyyyy, Facebook), but it has a huge fan base among Generation Z.
In fact, it has been the preferred messaging and video sharing platform for this age group since 2020, even leaving behind social media superstar platform TikTok.
6. 14% of US teenagers say they use Snapchat “almost constantly”
As we just said, kids love their Snap. According to Pew Research, 14% of teens in the US say they use Snapchat almost constantly.
In the same report, another 29% of these snapping teens say they use the app multiple times a day, which shows dedication.
7. In the US, 65% of adults under 30 use Snapchat
That’s a huge chunk of the 18+ population in a single country. Social media marketers looking to reach Generation Z should keep an eye on Snapchat, especially if the long-looming TikTok ban in the US is actually enforced.
Gender demographics on Snapchat
8. 49% of Snapchat’s audience identifies as female
The ladies love Snapchat! But as it turns out, the guys do too. The split between male and female Snapchat users is pretty even, with 49% of the global audience identifying as female and…
9. 49.2% of Snapchat users identify as male
This makes it one of the most gender-balanced social media platforms out there. (X/Twitter, for example, is predominantly male, while Pinterest is popular with women.)
Those: Statesman
Snapchat Income Demographics
10. Snapchat users have different income levels
The Pew Research team surveyed adults in the United States about their social media usage and found that people of all income levels use Snapchat.
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For example, 27% of adults who make $30,000 a year use Snapchat, and 30% of people who make between $30,000 and $69,000 use the app. And of people who bring home $70,000 or more, 51% identify as Snapchatters.
This means that Snapchat’s fanbase is fairly evenly distributed across the socioeconomic spectrum.
Quelle: Pew Research
11. 23% of college graduates use Snapchat
Snapchat usage is fairly evenly distributed across all education levels. According to Pew Research, 26% of U.S. adults with a high school education or less say they use Snapchat.
Among college graduates, 32% are Snapchat users. Among college graduates, 23% say they use Snapchat.
12. Generation Z and Millennials have a combined purchasing power of $5 trillion
Now that we know the age groups that use Snapchat, we can make some good guesses about the purchasing power of those users.
Snapchat itself reports that the combined demographics of Millennials and Generation Z (power users of the platform) represent an audience with $5 trillion in spending potential.
Psst: If you want a piece of the pie, it might be time to start using Snap Ads.
13. Snapchatters are 34% more likely to buy items advertised here than on other platforms
Take this income-related statistic with a grain of salt, as it comes directly from Snapchat headquarters.
Yet social media users are reportedly 34% more likely to make a purchase if they were inspired by a Snapchat ad than by something they saw on other social media platforms.
We’ve said it before, but we’ll say it again: finally brush up on your Snapchat advertising skills!
Snapchat Location Demographics
14. India is the country with the most Snapchat users
15. There are more than 106 million Snapchat users in the US
However, Pakistan, the country with the third-largest user base, has an even smaller Snapchat user base: a measly 30.21 million. (The UK has 23.67 million Snapchat users and Canada only 12.25 million.)
Those: Statesman
16. Bahrain has the highest Snapchat penetration rate of any country
Is there any country that loves Snapchat as much as Bahrain? According to the numbers: No.
Nearly 80% of Bahrain’s population uses Snapchat, making it the country with the highest adoption rate of the app… at least according to a 2022 Statista study, the most recent we could find).
Luxembourg is a close second in Snapchat penetration rate with a reach of 76%. Saudi Arabia follows closely behind with a usage penetration of 74.3%.
After reading all these Snapchat demographics, we hope you are confident in knowing the true Being of a Snapchatter. But if you need more information to paint an even more beautiful portrait of a Snapchat user, here are more Snapchat statistics that matter to marketers.
