Jakarta –
Famous US YouTuber IShowSpeed is on a roadshow around Indonesia. He visited Jakarta, Bali and Yogyakarta while streaming live. What effect will this have on the tourism sector?
One of the most amazing phenomena in the digital world today was written by IShowSpeed, a YouTuber from Ohio, United States (US). The 19-year-old YouTuber set a world record for the most viewed YouTube live stream by an individual.
Curiously, this record was recorded in a video on his YouTube account while he was walking around Kota Tua, West Jakarta, on Wednesday (18/9/2024). Almost 18 million people watched the video three hours 47 minutes within 15 hours, that is until Thursday (19/9/2024).
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He also thanked his fans.
This figure, who has a very special style, is now leaving his mark on the popular culture of the world, including Indonesia. When he arrived in Indonesia, he caused a stir from fans and opened up new opportunities for Indonesia’s tourism and creativity industry.
The IShowSpeed phenomenon : What makes it so iconic?
Known for his energetic personality and spontaneous outlook, IShowSpeed or better known as Speed, has succeeded in attracting millions of fans around the world. The combination of humor, authenticity and invisibility of each content leaves many people curious.
It’s his amazing personality that makes Speed a it has become part of a fast-growing internet subculture, dominated by video platforms such as YouTube and TikTok.
The most recent record he broke, the most watched live stream of over 1 million viewers on YouTube, is proof of his influence.
On the one hand, this shows how big the market is for the content of digital creators who can attract global attention in just minutes.
On the other hand, this is also a sign that a phenomenon like IShowSpeedcan have an economic impact on the countries it visits, including Indonesia.
Impact of IShowSpeed’s trip to Indonesia: Its impact on tourism
SpeedIndonesia´s arrival in Indonesia is a moment that his fans here are eagerly waiting for. From a tourism point of view, this is very strategic. When big influencers like Speed visit a country, they bring the “eyes of the world” to see what they experienced.
This can be seen as a previously unimaginable free boost. When Speed shares experiences in Indonesia through video or live stream, millions of his international fans will be exposed directly or indirectly to the beauty and appeal of this country.
This increased visibility could be the catalyst for more foreign tourist visits. Since tourism is an important sector in Indonesia’s economy, this type of promotion can contribute to the recovery and growth of the tourism sector after the pandemic.
Not only that, the arrival of Speed Be it cooking, culture or tourist attractions. This can encourage more travelers to make Indonesia their top destination in the future.
Capitalizing on the Wave of Digital Popularity: Strategic Measures for Indonesian Tourism
From a tourism perspective I see great potential in using the influence of digital personalities such as IShowSpeed. Government and tourism industry players need to be more proactive in embracing these global content creators.
One strategy that can be implemented is to invite more international influencers to explore tourism destinations in Indonesia, and of course take advantage of the trend when figures like Speed is present.
Imagine if this content creator visited not only Jakarta, Bali or Jogja, the latest information is that Speed will visit Papua, but also explore exotic places that are not much still know them, such as Kalimantan with orangutans, Tana Toraja, Sulawesi, Lake Toba, Raja Ampat, Komodo, Labuan Bajo, or Lombok.
This will open the world’s eyes to Indonesia’s rich and diverse tourism potential. More than just an internet celebrity, the arrival of IShowSpeedis a symbol of the changing global tourism landscape in this digital era.
Influencers are no longer just promoting products, but are becoming a bridge between countries and cultures. Through the eyes of Speed and his followers, Indonesia now has the opportunity to show its charm to the world.
With the right strategic steps, tours from influencers like IShowSpeed can be the driving force in changing the tourist map of Indonesia, making this country increasingly known and sought after by travelers. -global travel.
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This article was written by Taufan Rahmadi, National Tourism Strategist. Articles are reader submissions and do not reflect editorial opinions.
(wsw/fem)
2024-09-22 23:39:03
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