The prices for YouTube Premium and YouTube Premium Family are rising sharply in Switzerland. For an individual subscription, they are up 2 francs, for a family subscription, they are up a whopping 10 francs.
The new premium prices.
Source: Youtube
One of the main benefits of YouTube Premium is that you can watch videos without adverts. Videos can also be downloaded for offline viewing and can also be played in the background. In addition, you have full access to YouTube Music Premium. The individual subscription previously cost 15.90 francs, YouTube Premium Family for up to five family members costs 23.90 francs. Users have now been informed by email that the prices are increasing. The new price applies immediately to new subscribers, and from the next payment for existing customers. The individual subscription increases by two francs to 17.90 francs and the Youtube Premium Familie rises by a massive 10 francs to 33.90 francs.
The email about the price increase
Source: Youtube
Youtube remains quite vague about the reasons for the increase and writes:
We’ve made this decision after careful consideration so we can continue to improve Premium membership and support the creators and artists whose content you find on YouTube.
Comment
We at PCtipp value Youtube very much and also run a own channelBut we don’t like this massive price increase, especially for the family subscription. It is unfortunate that families in particular are being asked to pay so much. We would not be surprised if many families now cancel their subscriptions completely or at least switch to an individual subscription. In Germany and Austria there does not seem to be a price increase at the moment. But in ten other countries there is, as you can see. here on Reddit There is a lot of discontent and many people seem to be cancelling their family subscriptions.
Youtube Premium via Apple even more expensive
Anyone who has purchased YouTube Premium through Apple will have to pay even more for it. Because Apple also takes a cut. The current prices for new subscriptions are now 23.90 francs for the individual subscription and a whopping 43.90 francs for the family subscription. In this case, you should definitely consider canceling the subscription and booking it directly from YouTube.
