Uniikki openly talks about his spending and sources of income.
– I’m that old boomer who urges artists of the younger generation to save part of their income. You can, of course, spend some of it where you want and with what widths, says the just-published article Finance broin the song Uniikki, who calls himself a poker shark and a financial whale, or Dan Ahti Tolppanen.
Uniikki, known as one of the most established rappers on the Finnish music scene, tells Iltalehte openly about his income and spending.
Uniikki has divided its source of income wisely in all directions. Currently, the rapper’s income consists of artist gigs, song streams, income from Teosto and dividends from five different companies.
For example, he is a partner in the Rähinä Records record company and in Laskuttamo Oy, which offers an invoicing service for small entrepreneurs.
PASI LEISMA
The rapper, who has had numerous hit songs, does not rely on his income just to be successful with music. He says that making songs successful is not as easy as people might assume.
– At the point when the songs sell gold or platinum, i.e. they are streamed 2 or 4 million times, that’s when the income starts to come. That’s why I always say this industry is a roller coaster. So you can earn completely different amounts in consecutive years, he reveals.
According to the rapper, the biggest source of income in the field of music comes from gigging, not so much from song streams.
– Sure, there are tons of income and royalties from Teosto, but yes, the biggest stream of income is from gigs. But it (gigging) depends on the songs. If you can make songs successful, then there will also be more gig requests, he elaborates.
Splurging, but still a smart use of money
It is often typical for rappers to show how successful they are with external factors. Uniikki has also adopted that lifestyle
– He himself wanted to show it and buy nice things. And I think that’s fine. I also have a sports car and a Rolex watch in my hand, but it’s not extravagant for me.
PASI LEISMA
In addition to external factors, the rapper spends a lot of money on eating out. He also admits that he likes nice and luxurious hotels when he travels.
– There will be a lot of traveling. However, I think you get value for money from them, because you get nice experiences from them.
Even if the rapper doesn’t follow price tags terribly, he knows how to manage his finances. He has many different sources of income and does not rely only on the music business.
– In a way, nothing turns out to be super much, but then all those small areas come together in such a way that you do really well, he reveals.
In addition to business activities, the rapper invests his assets. The largest assets are managed by a professional portfolio manager, but the smaller portfolios are in the rapper’s own hands.
– I think it’s just smart if you’ve been able to save and get your finances in order, so that you can have something great and big. And, for example, owning and investing in a condominium is smart.
A surprising collaboration
The rapper released a new song last Friday Finance brofeaturing a mystery man of the same name rapping along. Financial brother the person behind it has never revealed his identity. He is best known on Instagram, where he posts humorous posts about familiar topics from the financial world and working life.
You can also watch the video here.
Uniikki says that he has been a fan of the Finansvelje user on Instagram for a long time. From that he got the idea for a song called that, which eventually escalated into a joint song.
– I slid into his (Instagram) dm quite honestly and asked for permission to use his stuff, Uniikki says about the creation process of the song.
When asking for permission, the rapper found out that the person behind sometil has also once made rhymes himself.
– I said come to the studio to try it out, come and perform.
– He was really hard to complete! It would have been the third take when the song was canned, says Uniikki.
If you don’t see the publication, you can view it here.
Starring in the fall murder mystery game
In addition to music and other entrepreneurship, Uniikki is currently starring in a TV show Traitorsprogram. He is unable to disclose the monetary reward he received, but says that the amount is not so high that celebrities would participate in a reality TV show just for the money. According to him, the amounts are also standards among all participants.
– I don’t think anyone would go into it just for the money. I myself choose very carefully and go with a very small part of what is asked, he says.
In the very first opening episode, Uniikki was targeted by several of his competitors, as many of them were publicly aware of the rapper’s poker background. Playing poker is a hobby for him, which has been formed through friends who play poker.
Saku Tiainen, Nelonen
Getting married next summer
Unikki has dated Deal– program’s female friend Sandra Rinta-Pantilan with about three years. Now the couple is planning their wedding, which will be celebrated in July next year.
– We know the wedding venue and the preliminary guest list. In my opinion, we are at a good stage in terms of preparations. However, I don’t know what Sandra thinks, she says at the end, laughing.
The rapper does not want to reveal too many details about the wedding in advance. However, he says that the wedding is invested in and the wedding budget is a five-figure figure.
– Let’s see if we can stick to that budget. Let’s hope.
In addition to the wedding, the couple also has plans for starting a family. The rapper hopes to have 1–2 children.
– Its larger amount sounds really time-consuming, he jokingly mentions.
The couple’s life is currently complemented by Milo the dog.
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