Sandro Heindl and Peter Richter caused a stir in the last season of the VOX founder show “Die Höhle der Löwen” with Toni’s SCHIMMELSCHOCK
In the last season of “The Lion’s Den”, Sandro Heindl and Peter Richter drew attention to what is probably the biggest horror of every household in a spectacular horror pitch on Halloween: mold!
Master painter and varnisher Sandro follows in the footsteps of his father Anton “Toni” Heindl and looks for a solution that is quick to use and has a long-term effect. And it works: Toni’s MOLD SHOCK terrifies the mold, because the antimicrobial paint surrounds the mold and prevents further spores from germinating, i.e. the formation of new mold. The founding team delighted all the lions – including dream lion Ralf Dümmel, with whom the startup made a deal.
Since then, things have been going steeply uphill for the startup:
“In a very short time, Toni’s SCHIMMELSCHOCK has become the most successful deal in the ‘Lion’s Den’ for us. In less than a year, we have sold over 500,000 units and achieved a trading turnover of over 14 million euros,” says Ralf Dümmel – investor and shareholder of the DS Group.
“An incredible amount has happened since our pitch in the cave and we are very proud of everything we have achieved so far. Working with Ralf and his team is still a lot of fun and we look forward to celebrating many more successes together.” Sandro Heindl, founder of Tonis SCHIMMELSCHOCK
Product update: A new recipe for Toni’s SCHIMMELSCHOCK
Due to a new biocide regulation, Toni’s SCHIMMELSCHOCK could only be sold in stores after receiving specialist advice. This restriction would not have been feasible for many retail chains. The anti-mold spray wall paint has been specially adapted to the new regulation. Thanks to the new active ingredient matrix of SchimmelSchock 5.1, which has a 99.999% antibacterial effect, this requirement is now completely eliminated. The product can continue to be sold freely without the need for specialist advice.
The new formula has been extensively tested by mold expert Dr. Brüncke, who was already seen in the last re-visit of “The Lion’s Den”. Dr. Brüncke can once again confirm the effectiveness and long-term protection:
The special antimicrobial paint SCHIMMELSCHOCK 5.1 stops mold quickly and effectively – no pretreatment or previous knowledge is necessary. The paint not only covers the mold immediately, but also safely encloses the mold spores so that they cannot return to the surface and cannot grow any more. New mold formation in the areas treated with Toni’s SCHIMMELSCHOCK 5.1 is also prevented for at least 5 years. Follow-up care is not required and the affected rooms can be used again immediately after application.
Toni’s SCHIMMELSCHOCK 5.1 is available as a mold spray (300 ml) currently for 19.99 € or as a paint (4.5 l) currently for 69.99 € at www.tonis-schimmelschock.de – but also available in stores.
“WOW! In less than 12 months, Sandro and Peter have sold over 500,000 units of Schimmelschock and achieved a sales turnover of over 14 million euros – AMAZING! Nobody has to be afraid of mold anymore – thanks to SCHIMMELSCHOCK! Simply brilliant: This problem solver stops the mold in the long term and prevents it from growing any further – and all without any pre-treatment! And now there is a world premiere: The first “The Lion’s Den” cinema spot is running in many cinemas across Germany🍿” Ralf Dümmel investor and managing director of the DS Group
Image SchimmelSchock Sandro Heindl(l.),Ralf Dümmel,Peter Richter Credit RTL,Bernd-Michael Maurer
Source: PCI GmbH -DS Group
