The Rhino Group was founded in 1996 by Lee Higgins in Manchester, England. The basic idea behind this business idea reflected the approach that both manufacturers and automotive dealerships can benefit from a platform that specifically deals with sales-promoting and sales-increasing campaigns and events.
This is how the idea for Rhino Events was born, and more than 10,500 events held across Europe prove this idea right. Rhino became the preferred choice for car dealers looking for an effective way to increase sales and sell their vehicle inventory in a controlled manner.
- In the first half of 2024 alone, Rhino hosted over 400 events, averaging 53 sales per event.
- This corresponds to a conversion rate of more than 60% of agreed appointments to sales.
Over the years, Rhino has continually adapted to changing market conditions to ensure that customers are presented with a contemporary and effective solution to their needs.
Event and action portfolio
Rhino provides a competitive range of different event and promotion categories that are tailored to the different needs of today’s automotive trade. This can even be customized for an entire trade organization in collaboration with a manufacturer or importer. Examples include:
- VIP-EVENT: This is the most booked, classic sales-boosting event.
- Private Sales: Customer loyalty in a special way.
- Pre-Launch EVENT: There is more than one covered vehicle.
- EV-Experience: Brings you “electrically” closer to your customers.
- „Black Friday“ EVENT: Who doesn’t know that?
It is particularly important to Rhino that there is a personal, individual briefing and coaching for the sales team of an automobile dealership for each event or type of campaign. HALO Booking and lead processing technology also always provides reliable support.
Trusted by TOP manufacturers
Over the years, Rhino has worked with well-known manufacturers and earned a very good reputation. First and foremost with Opel, but also with Mercedes-Benz, Hyundai, Mazda, Peugeot, Jaguar Land Rover and BYD, to name just a small selection. In addition, Rhino works with automotive dealerships of all brands and successfully supports the respective sales activities with its campaigns and events.
Rhino Events and the entire Rhino Group are available with intensive experience, creative input and a diverse event landscape to help car dealerships not only come close to their goals, but also successfully exceed them.
© Photo: Rhino Group
A competitive range of services
In addition to the Rhino Events division, the Rhino Group also includes a fully integrated marketing agency and HALO. HALO is a real-time booking and lead processing technology that can provide the right support for all individual needs. Of course, the HALO IT technology is available beyond the event sector. This means that a broad range of campaign management, events and IT solutions is available for almost every need. If you would like to boost your sales in the last months of the year, please contact us!
The real-time booking and lead processing technology HALO supports all individual needs.
© Photo: Rhino Group
