Assistant Brand Manager/Social Media Manager – Casio Timepiece
Are you passionate about fashion and accessories? Do you love seeing how brands come to life and understanding consumer behaviour? If so, join us as an Assistant Brand Manager. You’ll deliver compelling and impactful marketing campaigns, ensuring consistent brand messaging across all consumer touchpoints. You’ll be a strong communicator who enjoys collaborating with internal and external partners, passionate about sharing our brand stories with the community.
Social Media Management
- Develop, create, and manage social media for CASIO, G-SHOCK, BABY-G, and Edifice watches in Australia.
- Continue to build and foster a strong community.
- Manage community engagement across social media channels.
- Execute content across all social media channels (Instagram, Facebook, Pinterest & TikTok), including creating stills, video content and copy in line with the brand values and tone of voice.
- Monitor, assess, and recommend emerging social media trends relevant to our business.
- Oversee boosting, performance reporting, planning, scheduling, calendar planning, and influencer management.
- Propose ideas for improvements in strategy, content, and copy.
Brand Management
- Responsible for brand communications, including social media, EDMs, blogs, influencer content, print, editorial.
- Help develop and roll out marketing campaigns that capture attention and create buzz for CASIO, G-SHOCK, BABY-G, and Edifice.
- Support the annual brand planning process to create a fully integrated marketing plan and calendar.
- Understand brand positioning, target consumer segments, and the brand pyramid.
- Ensure consistent look and feel across all channels through brand style guide development.
- Deliver marketing initiatives, adhering to timelines and managing stakeholder expectations.
- Serve as the key liaison for projects, partnering with the greater marketing team.
- Assist in key retailer POS & catalogue creation.
Marketing & Graphic Design Creation
- Craft compelling marketing materials and construct presentations that tell our product’s story.
- Design, develop, and execute impactful point-of-sale materials.
- Solid digital asset development from brief to completion.
- The ability to format artwork to suit each platform’s individual requirements.
- Experience using photo and video editing software such as Adobe suite.
Strategy, Insights, & Financial Management
- Execute the annual marketing plan for sustainable, profitable growth.
- Develop an understanding of consumer insights and category data to inform content and decision-making for strong communications with the consumer.
- Assess campaign results, drawing insights to sharpen marketing strategies.
- Track KPIs to ensure targets are met or exceeded, and present response decks and new business proposals.
- Deliver projects and activities within the agreed budget.
- Track key programs, complete ROI analysis, and recommend changes as needed.
- Identify opportunities to drive efficiencies, increase utilization, and reduce costs.
Product & Leadership Management
- Partner with the Marketing Manager in the commercialization of new product launches, including consumer proposition-based content development.
- Familiarize with brand style guides, guidelines, and vision; activate brand activities accordingly.
- Support distributor partners with central brand needs and facilitate approval requirements.
- Provide marketing inputs to retailer partnerships.
- Lead and manage marketing budgets, create strategy presentations, and assist in product launches from forecasting to post-launch analysis.
- Manage internal documents and take on project management and administrative tasks.
Requirements
- 1-2 years of marketing experience.
- Demonstrated social media experience – personal and brand (preferred).
- Solid digital asset production skills.
- Strong analytical and project management skills.
- Proficient with basic office and productivity software.
- Excellent written and verbal communication skills.
- Strong time management, decision-making, presentation, organizational, and problem-solving skills.
- Proven organizational skills and meticulous attention to detail.
- Analytical and reporting skills.
- Experience in developing and executing integrated social campaigns.
- Experience in graphic design required.
- Experience using a social media management/scheduling tool such as Sked.
- Experience in influencer marketing.
- Experience with EDM software like Klayvio is preferred.
Only permanent residents need apply
