With the arrival of the peak seasona project is projected remarkable increase on the arrival of Argentine tourists to Chile, as indicated Maritza San Martinregional director of Sernatur, during the meeting Connect MICE de Protur.
The challenge is to capture these visitors y attract them to the Biobío regionespecially to Los AngelesSan Martin stressed. During his recent visit to the Neuquen provincethe authority observed how tourists usually enter Chile through the Pino Hachado pass in La Araucanía, for the purposes of shopping and recreation.
San Martin stressed the need for promote Biobío like a attractive destinationmentioning the richness of its territory in mountains and coasts. «In general, it has to do with the diffusion. By showing this area as a attractive areathat they get to know us better,” he said.
About Los Angeles and its growth in tourismSan Martín highlighted: «Los Angeles is also going in the same direction. I believe that Los Angeles has also been growing. corporate tourism In Los Angeles it is also very important because it is on the way south, and I also want to highlight that.”
San Martin highlighted the chance representing the increase in flow of Argentine touristss, which is expected to grow by 153% this summer. He explained that the trans-Andeans, entering through Temuco, find themselves in the north with Los Angeles, emphasizing that this opportunity should be taken advantage of as a viable option for boost tourism in the area.
The director also emphasized the importance of working in macro-regional strategiessince tourists do not recognize administrative boundaries. He assured that in the Biobío Region one is needed integrated visionsupported by all public services and the Regional Government. This regional collaboration, he explained, is in line with the recent National Strategy for Sustainable Tourismwhich seeks to strengthen local strategies in each region of the country.
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