By: Silvia Candiani, Vice President of Telecommunications, Media and Gaming at Microsoft.
By delivering innovation and connecting communities, IBC2024 is where the future of the global media and entertainment industry is redefined. IBC brings together creative, technology and business communities to collaborate, learn and unlock new opportunities by energizing the market, enabling content everywhere and exploring new trends. Microsoft is excited to be participating in the IBC event again this year in Amsterdam and we look forward to seeing you there. Read more below. How to make the most of your time with us at the event.
Join Microsoft at IBC2024
At Microsoft, AI isn’t just a buzzword—it’s a transformative force revolutionizing the way people work, collaborate, and innovate. Whether you’re looking to streamline your operations, unlock new monetization opportunities, or empower your content creators, at IBC2024 you’ll see how we’ve gone beyond the hype around AI and implemented this technology with cutting-edge solutions designed specifically for the media industry.
The opportunity to interact with so many customers, partners and colleagues during this action-packed event deepens my enthusiasm and optimism for the future of our industry. I always leave Amsterdam feeling inspired by the creativity, innovation and thought leadership on display at the panels and presentations. Above all, it is a pleasure to catch up with everyone and make new connections.
How to make the most of your time with Microsoft at IBC2024
Visit our booth (located in Hall 14, A14) to experience how we are reinventing media with AI
- Explore the power of AI: Unleash your creativity by creating your own avatar with the help of Microsoft DesignerTransform yourself into a whimsical cartoon, a classic Renaissance painting, a superhero character, or any fantastical creation you can imagine. Let the fun begin!
- Attend our demonstrationsWe have an excellent lineup of demos showing how you can streamline your operations, unlock new monetization opportunities, and empower your content creators with cutting-edge Azure products and Microsoft partners.
- Improve content searches with natural language scene descriptions by integrating new multimodal capabilities of Azure AI with IPV’s Curator Media Asset Management (MAM) product.
- Verify authentic content using Microsoft’s Content Integrity suitewhich provides an end-to-end coalition for content provenance and authenticity (C2PA). Identify unauthorized viewing sessions to combat piracy in real-time, through the EZDRM anti-piracy proof-of-concept (POC). Presented by Content Integrity.
- Analyze email marketing lists and predict user behavior: Uncover strategic insights and optimize marketing campaigns with the Yobi engine. Proven by Yobi.
- Create an interactive second screen experience Designed to accompany the free-to-air distribution of ad-supported streaming television channels (FAST), through the integration of Microsoft Azure PlayFab and Azure OpenAI Service. This interactive e-commerce experience highlights how viewers can seamlessly interact with content, leading to deeper engagement and new monetization opportunities. Presented by OBT Live.
- Take advantage of AI-assisted storytelling through script, production and post-production for the creation of content. Presented by Support Partners.
- Keep the voice of the original speaker with Azure AI-powered video translation services, delivering contextually accurate translation with voice cloning. Proven by Cognizant.
- Visit the Microsoft Copilot room: The floor will highlight several Copilot applications across the media ecosystem, including a demonstration of an advanced over-the-top (OTT) platform from UIC Digital and PwC, which integrates AI Copilot capabilities for real-time personalized interactions and insights across sports content utilization. A marketing demo will showcase the power of Copilot and Microsoft Fabric for data-driven conversations. Supporting partners will showcase a range of content creation Copilots spanning script analysis, auditioning and production, and editing.
Learn more from Microsoft and industry experts in these information-packed content sessions
- Transforming media production with AI: insights and innovationsJoin experts from Microsoft, Disney, Adobe, and supporting partners as they explore the transformative impact of AI on media production. This panel will showcase real-world applications for screenwriting, storyboarding, production management, and post-production improvements, with insights from active AI projects, to highlight efficiency gains and innovation. Taking place in Hall 14, Content Everywhere Theater on Saturday, September 14, 2024 from 1:30 PM – 2:10 PM CEST.
- “Unlocking Monetization” Panel. Explore how emerging data science, machine learning, and conversational AI are revolutionizing media monetization. This session covers first-party consent data, connected TV, and second-screen apps that power omnichannel e-commerce experiences. Discover how these advancements are reshaping consumer demand and opening up new avenues for monetization for media brands. Taking place in Hall 14, Content Everywhere Theater on Sunday, September 15, 2024 from 12:15 pm – 12:35 pm CEST.
- Presented by Microsoft, Yobi and Fremantle.
- AI-powered interactive marketing: bringing characters to life. Join Microsoft as we explore how generative AI and Azure are revolutionizing the creation of digital characters and animated narrators. This session will demonstrate how studios can streamline pre-visualization workflows and improve promotional marketing for animation. Learn how these AI-powered technologies are broadly applicable across the media industry to bring characters to life. Taking place in Hall 14, Content Everywhere Theater on Friday, September 13, 2024 from 12:15 pm – 12:35 pm CEST.
- Brought to you by Microsoft and Support Partners.
Meet the Microsoft team
Among the attendees confirmed so far are::
- Silvia Candiani, Global Vice President of Telecommunications, Media and Gaming.
- Paige Johnson, Vice President, Global Media and Entertainment Industry Marketing.
- Simon Crownshaw, Global Director of Strategy, Media and Entertainment.
- Andy Beach, Director of Media and Entertainment Technology.
- Federico Suria, Regional Head of Telecommunications and Media Business for EMEA.
- Andrew Jenks, Director of Media Provenance and Executive Director of the Microsoft Content Provenance and Authenticity Coalition.
- Craig Ashley, Global Director of Marketing for the Media and Entertainment Industry.
Join Microsoft at IBC2024 to see how we’re reinventing media with AI. We look forward to seeing you there!
Microsoft’s commitment to the media and entertainment industry
Microsoft enables media organizations to achieve more through a trusted, secure platform built to empower content creators and distributors, improve the viewer experience, and reinvent monetization strategies. More information can be found on the Microsoft Solutions website. Microsoft’s multimedia and entertainment industry.
