Authentic Digital Marketing: The Key To The Outdoor Community – htr.ch

Digital marketing is on the rise. It is therefore not surprising that, according to a study by ITB, the world’s largest tourism trade fair, almost 44% of tourism professionals prioritize digital measures and their online presence in the next season The question is how the investments are used most effectively to achieve business objectives.

Be where the target group is
In order to make the most of digital marketing, it is essential to know what stage of the customer journey the target group should reach. Outdoor tourism brands, for example, want to be seen as a destination for the best nature experiences. Their campaigns are designed to gain awareness while people are still in their motivational phase.

This makes outdoor platforms a great place to connect with nature lovers even before they’ve heard of the destination. With 40 million registered users, komoot is the largest outdoor platform in Europe and offers ideal opportunities for tourism marketing.

With a user journey that goes from inspiration to sharing experiences, komoot’s Sponsored Collections native ad format delivers added value. The format presents the best routes in the region, be it local or international, for walkers or cyclists, to the right target group.

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Measurable success and insight to the target group
With real-time reports, partners can track their campaign performance live on komoot. Even after the campaign period, the content of the partners is still accessible on komoot, so all maps and prints based on the digital platform will attract new visitors in the long run. time

Destination marketing from regional destinations to international destinations
From regional to international initiatives, komoot has helped countless destinations connect with outdoor enthusiasts. Whether promoting bike paths in the Lowlands or hiking trails in Austria, the komoot team can create high-quality local content that users will love.

Register for the webinar now
If you want to know more about how destinations can achieve their marketing goals effectively and realistically with komoot, contact us now Webinar on September 26 from 11 am to 12 pm or contact Timmy Hoppe at timmy[at]comoot.de.