“Blusens was a consumer electronics company created in 2002 with minimal capital and which achieved annual turnover of 100 million euros. The banking and financial crisis took it down. What remains from that first entrepreneurial foray is a valuable experience and a huge learning of the positive and the negative to better approach the projects that followed and will follow later.” The review of Blusens’ life and work, which lasted until 2014, is included in the philosophy of Visualiza Business SLBoth companies were founded, a few years apart, by a businessman who is now practically subsumed into silence and discretion: José Ramón García.
Visualiza was established in 2013 in Santiago, although today its base of operations is in Madrid. The company, which operates as a holding company and has García himself as its sole director, operates through “participation, including majority participation, by direct investment, by sale or acquisition by any title, in other companies, corporations or entities, created or to be created, as well as the purchase, subscription, ownership, holding, enjoyment, exchange and sale of national and foreign securities, on its own account and without intermediation activity”. This is its corporate purpose, although it also includes “the import, export and marketing of technology products, textiles, furniture and decoration, toys, household items, footwear and accessories”, as well as the production of audiovisuals, series and films.
The dimensions of the group
The truth is that the group of José Ramón García quietly boasts of having created a conglomerate that brings together around twenty projects, 450 jobs and a cumulative turnover of 600 million.. Looking at the latest accounts filed by the company in the Commercial Registry, Visualiza has assets of 15 million euros, of which investments in group companies, both short and long term, amount to 9.3 million euros, an amount that has been maintained in 2022 and 2023. Financial investments amount to another 5.7 million euros.
Visualiza’s revenue, which as holding which comes from dividends received from its subsidiaries, stood at 2.1 million euros at the end of 2023, with a significant drop compared to the 4.6 million received a year earlier. Visualiza’s operating profit stood at 1.2 million at the end of 2023, below the 2.8 million signed a year earlier.
New projects
Moonoff, Tendeus y Cocomm were some of the Visualiza holdings in whose capital the García group no longer has a stake. It does have a stake in other companies such as Acca Media. Created more than 15 years ago, Visualiza joined its shareholding in 2020. Acca Media is a company that designs, develops, directs and produces audiovisual projects for cinema, television and the digital environment. At its head is Miguel Ángel Tobías, creator of programs such as “Españoles por el Mundo”.
Visualiza joins in 2021 Assetfinder Investment Groupbased in Miami. This is a company with more than 20 years of experience in the real estate market in Florida, Mexico and New York. Assetfinder offers comprehensive real estate investment, sales and development services. “Its main job is to identify opportunities in the housing market in Miami,” they say at Visualiza. Created in 2021, García’s group has been involved in Saonara Brand since its inception. Based in Madrid, it is the new handbag brand with its own design and production led by Leire Luque and Juan Carlos García.
And you have to go to Colombia to find it. Continuouswhich José Ramón García’s holding company will enter in 2022. Pideka, as summarized in Visualiza, boasts of being “the first producer of pharmaceutical-grade cannabis for indoor cultivation with EU-GMP standards in Latin America, established in 2016 with legal permits to sell and export medicinal products worldwide.” Its facilities, with more than 6,000 square meters, are located in the Colombian municipality of Tocancipá. And this entire conglomerate, that of Visualiza Business, without making too much noise. With ups and downs, silence seems to be profitable for José Ramón García.
