HR departments are still urgently looking for skilled workers, but many companies do not seem to know the needs of their employees well enough. Employee retention measures, for example, often miss the mark. The current Benefits-Report by Circula comes to the conclusion that although a clear majority of employees receive benefits, team members do not make enough use of them. 1,000 employees and 251 HR and finance decision-makers were surveyed for the study.
What does that mean in concrete terms? 86 percent of employees in this country receive benefits from their companies, but only 48 percent use them regularly. 11 percent of those surveyed do not use the benefits offered because accessing them is too complicated or they do not fit their current life situation. A further nine percent do not even know which benefits are offered in their company.
Mobility allowance most popular benefit
When asked about the most popular benefits, 40 percent said they were in favor of mobility allowances, 36 percent of flexible working arrangements, 33 percent of pension allowances and 33 percent of financial benefits such as shopping vouchers. In reality, however, only 28 percent receive mobility allowances, 34 percent of flexible working arrangements and 31 percent of pension benefits. The gap is particularly large when it comes to financial benefits: only nine percent receive them.
“Companies underestimate that attractive benefits can be a win-win situation for them and their employees, which not only strengthens employee loyalty but can also bring financial benefits for both sides,” says Nikolai Skatchkov, co-founder and CEO of Circula. “But to do this, they have to be tailored to the individual needs of their target group. Unfortunately, there is no one-size-fits-all solution when it comes to benefits.”
How well the benefits offered suit the workforce also depends heavily on the place of work: 23 percent of skilled workers who mainly work from home are not offered suitable benefits. A public transport ticket for home workers is one example. “Benefits that cannot be used flexibly, for example because they are tied to a location, simply no longer appeal to employees. In a hybrid working world, benefits must be able to be redeemed both in the home office and in the office,” says Skatchkov.
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Benefits: There is a lack of measurement systems
Most companies have no idea how satisfied their employees are with their benefits, as there often seems to be a lack of appropriate measurement systems. At 46 percent, less than half of the HR and finance managers surveyed said that they measure which of the benefits offered are used. Only 36 percent regularly ask how satisfied employees are with the benefits. This means that a lot of potential for employee retention remains unused.
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