VIENNA. Marketing as a discipline and central element in company management has never been shaken to its foundations as much as it is today. Nevertheless, the principles that have been in place since the invention of marketing are still valid. However, the overall situation in marketing is becoming more and more fragmented, more and more multi-optional and more and more confusing. And that is exactly where Marketing X comes in on October 16 and 17, 2024. The new conference format from the makers of the Jetzt conferences is dedicated to all the future topics in marketing that are on the table and sees itself as an important injection of competence and a relevant networking opportunity for marketing professionals from a wide variety of industries and economic sectors.
“Marketing X offers a lot of guidance, know-how, networking and fun over two days,” explain Maximilian Mondel and Bernd Platzer from the communications agency Momentum Vienna, who are behind the conception and organization of Marketing X: “The participants, sponsors, partners and speakers at Marketing X can look forward to two exciting conference days with around 40 inspiring program slots, captivating keynotes from national and international marketing professionals, best cases from top brands and challenger brands, eye-opening master classes on marketing trend topics and a marketing quiz with non-cash prizes worth a total of 180,000 euros – and all this in a location that is also great in terms of dimensions in the hip district around Vienna’s main train station.
Must-attend event for marketing professionals
From the point of view of the two initiators – Maximilian Mondel and Bernd Platzer – the two-day must-attend event for domestic marketing professionals is long overdue: “It is actually surprising that there has not been a conference covering a broad range of topics for the domestic marketing community to date. With Marketing X we are closing a serious gap in Austria.”
The declared aim of Marketing X, which is expected to attract a total of 500 marketing professionals from Austria and the DACH region over the two conference days, is to impart immediately applicable marketing know-how, strengthen marketing competence, highlight relevant trends in marketing, break out of everyday marketing and network like-minded marketing professionals from companies, agencies, market research, media, marketers and service providers. More than 70 well-known speakers and panel participants from the DACH region will share their knowledge with the audience in keynotes, best cases and panel discussions on October 16 and 17, 2024.
The international headliners of Marketing X are:
• Svea Barei, Head of Advertising in Marketing at the local public transport company Berliner Verkehrsbetriebe (Berlin)
• Michael Goetz, Marketing Director of the frozen pizza brand “Gustavo Gusto” and Germany’s Chief Marketing Officer of the year 2023 (Munich)
• Adam Izen, Director The One Show im Rahmen des The One Club for Creativity (New York)
• Nick Sohnemann, trend researcher and founder of the Future Candy Institute (Hamburg)
Registration for Marketing X on October 16 and 17, 2024 in Vienna is possible here: marketingx.at/tickets/. The ticket price for Marketing X is 390 euros net for one conference day and 590 euros net for both conference days.
