/ world today news/ I am amazed when I heard our Foreign Minister Daniel Mitov say yesterday that a possible crisis in Greece will lead to Bulgarian companies reorienting their exports, or at least some of them, and they were also prepared for this. Does he have any idea what he’s talking about?
I have no doubts – his words are a sign of chronic incompetence, of a systematic delusion that the markets for Bulgarian goods are free territories, depending only on the decisions and moods of producers and traders. And as it turns out – to politicians too. In this case, he expresses himself more in the role of a propagandist than as a person leading such an important ministry. For him, moving markets is like playing Lego.
World experience shows that the foreign ministries of the countries, apart from protecting political interests, serve or are part of the toolkit to stimulate the business of each country. These departments also work to create networks of contacts, a favorable external environment for marketing the native production, build a good reputation and image for them.
Unfortunately, in the current period, our economy is flying towards the bottom, regardless of the cheering calls of the government and the encouraging data of the statistics. Our growth is within statistical error, and the structure of exports is dismal – far from the high value-added products of developed economies. On top of all that, we lost the markets in Russia, due to incompetence, servitude to rulers without experience and national self-confidence, for whom diplomacy is “Yes”, “Congratulations”, a pat on the shoulder and smiles in general photos on various forums.
The crisis in Greece started a long time ago, it didn’t start yesterday, the possible default has been rumored for months, but I haven’t seen any sign of government measures. As always we lack strategy and things are solved piecemeal, which means they are not solved at all. The well-worn principle in business is also valid: the case for helping a drowning person is in the hands of the drowning person himself.
The danger is for small and medium-sized businesses that had active connections with the Greek market, especially at the local level, in the cities and towns near our southern border. Big business will not be on the losing side, because it always recovers.
One example: Edward Snowden and WikiLeaks revealed a lot of details about the wiretapping of the US NSA, and according to them, over 80% of their data is in the field of industrial espionage. They are looking not so much for tidbits from the private lives of politicians and elites, but for secrets in technology, know-how, unpatented discoveries to be offered to American business. It is no longer hidden that the main task of members of diplomatic missions around the world is to secure as a priority task market and facilities for native corporations as part of national economic interests.
In this case, in Bulgaria, we observe the opposite – a strong commission interest of politicians and senior government officials and a complete disregard for our national interests. Which means that critical areas for our entire society are expanding in the near future. And in the last two decades at least, whichever government has been in power, it has not reduced the pressure on business through bureaucracy, tax system, lobbying laws, etc. Why don’t the Bulgarian administrators finally open their eyes and see what is happening in countries around us – that you can open a company in no time, for example. And not only that – a number of reliefs for small businesses. Because no matter what we talk about, it is the backbone of a modern economy, not just the mastodon corporations. And here, in Bulgaria, with the aim of allegedly improving his work by the government, on the contrary, they make it more difficult for him.
If the trend of losing markets in our country continues in the near future, I assume that no more than a quarter of Bulgarian small and medium-sized companies will survive.
Because Greece, in my opinion, is only one indicator of the great crisis, which in Europe is not over yet, and, perhaps, is entering a new, more difficult stage./BGNES
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Prof. Zdravko Raykov, is a sociologist, professor of PR, lecturer at SU “St. Kliment Ohridski”. Author of many books, including “Public Communication”, “Creative Communication”, “How to win during a crisis” and others.
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