Kruidvat customers angry over misunderstanding of cheap amusement park tickets: ‘The summer miss of 2024’

Here’s how it works: for example, you buy two packs of sanitary towels worth 4.48 euros and you receive an activation code by email. For example, for an entry ticket worth 44.95 euros, that was Kruidvat’s promise anyway. If you want to redeem the activation code, you will be redirected to another page.

But on kruidvatpretparkenactie.nl you then unfortunately discover that the tickets for the most popular amusement parks, such as Bobbejaanland, Julianatoren, Wildlands and Walibi Belgium, are no longer available.

sold out

The fact that the tickets are sold out so quickly is making a lot of waves on Facebook. “How is it possible that the tickets are already gone on the first day? ”, he reads. Another disappointed Kruidvat customer writes: “You should be ashamed of yourself! Let people buy all kinds of things for vouchers, when you want to bring them in they are sold out, this is simply not possible.” Kriidvat customer service has its hands full.

‘We are frustrated’

A spokesperson from Kruidvat regrets that customers are disappointed. “We are also a bit excited,” said Sander Khouw. “As a company you do an assessment beforehand, we didn’t expect it to happen so quickly. ” Khouw cannot say exactly how many promotional vouchers have been purchased. “In total, this applies to thousands of incentive vouchers,” he says.

“We serve more than 5 million users every week. We like to keep all our users satisfied. But this is just something that can happen with such an incentive.” Therefore the tickets will not be refilled. “It was a last ditch effort.”

A promotion that has become the ‘fall of summer 2024’, if you ask marketing expert Paul Moers. “This is madness at its best, and for a real seller. You know advertising like this will get out of hand and you’re not doing your customers any favors. use,” Moers replied.

“You’re making people happy with dead sparrows. That’s the stupidest thing you can do. It’s a really stupid thing to do.”

Affordable outdoor flooring

‘Always amazing, always affordable’ is Kruidvat’s slogan. That was also the intention of this amusement park campaign. “We like to give our customers an affordable day out.”

Many disappointed customers are additionally angry because many tickets are now offered on Marktplaats. “There are many lucky people who bought 4 tickets for Bobbejaanland for 12 euros and put them up for sale on Marktplaats,” wrote a disappointed customer.

Offered on Marktplaats

The speaker thinks it’s a shame that people are now offering their tickets on Marktplaats. “Unfortunately, as a company you are not doing much about that.” According to Khouw, customers can return the purchased products. “In addition to this promotion, our customers can always return or exchange products.”

But Moers believes that Kruidvat is avoiding his responsibility. “My advice: admit your mistakes, learn from them and don’t do it a second time. Looking for all kinds of excuses is the last thing you should do now and it shows or -professional. Kruidvat should have thought much more carefully. Dirt cheap and you know what the Dutch are like, they buy these promotional items immediately.