Chelsea’s new third kit for the 2024-25 season is a visual tribute to the cultural history of West London. Inspired by the punk movement that shook up the art scene in the 1970s, the kit captures the rebellious and energetic spirit of a time when Chelsea, and more specifically the World’s End district, played a central role. The club’s deep connection to this period of intense creativity is reflected in every detail of the design.
The jersey’s colours immediately catch the eye. The touches of yellow and neon pink, combined with patterns evoking punk aesthetics, recall the contrasts and ruptures of that era.
These visual elements, while bold, find their place in a coherent whole that pays homage to the history of the club and its environment. The “Blues” logo on the inside of the jersey, with its typography inspired by 1977, reinforces this link with the spirit of revolt characteristic of punk.
A vertical swoosh
Nike has also incorporated a double vertical Swoosh on the jersey, a choice that symbolises the unity between the Chelsea men’s and women’s teams. This detail marks the growing importance of women’s football within the club. The 3D lion that replaces the traditional crest adds a touch of modernity while remaining in line with the club’s visual identity.
On the technical side, the jersey uses Nike’s Dri-FIT ADV technology. This fabric is designed to offer players better mobility and increased breathability. Each element of the jersey aims to optimize performance while remaining faithful to the desired aesthetic.
The jersey was unveiled for the first time yesterday, during a pre-season match in the United States, where Chelsea Women’s team took on Arsenal. The launch underlines the club’s commitment to gender equality and the rise of women’s football. The jersey will also be worn by the men’s team in upcoming matches, uniting the two teams under one banner.
