Even before his official start, the new CEO of the Starbucks coffee chain is on fire. The man flies 1,600 kilometers from his home to the headquarters and back three days a week, accounting for nearly 2,000 tons of CO2 emissions each year.
Starbucks is a chain of coffee bars that likes to emphasize to the public that it is very concerned about the environment and that it takes many green measures. Just for that reason, new CEO Brian Niccol has already come under fire.
When he takes office on September 9, he will travel three times a week from his home in Newport Beach, California, to Starbucks headquarters in Seattle on a private jet. That’s a move of 1,600 kilometers, good for annual CO2 emissions of nearly 2,000 tons.
The man’s job description states that he does not have to live close to work and that the company will provide travel arrangements. According to a company spokesperson, he works in Seattle at least three days a week, according to Starbucks rules.
Niccol has come under a lot of criticism for these many flights. Not only because many flies create a strong ecological footprint, but also because a senior executive who lives far from work is not a nice image. “A leader should be at the heart of the matter, not somewhere on a beach reaping the rewards of the work,” said analyst Dan Coatsworth, for example at BBC. Other experts also show little understanding of the decision.
2024-08-23 01:00:00
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