The company held the last meeting of the cycle of meetings of the “Faro Influencers” program in the town of Sinsacate (Totoral Department), with the participation of technicians and marketers from the center of the country, who shared with executives a series of talks aimed not only at the presentation of their range of inputs, but also training on regionalized topics and expertise in handling related problems, applicable to their products.
The company’s space closed a cycle of technical training that toured the country, providing information on marketing and sales strategies for this year leading up to the next campaign.
“We are finalizing a proposal that was launched by the marketing department of Tecnomyl, since we have been in contact with our distributors from a commercial perspective and the idea is to start doing so from other angles, such as technical, whether in production, economic or other aspects. The program seeks that connection that complements the commercial aspect,” explained Agricultural Engineer Pablo Reyna, Head of Technical Support.
From the perspective of a company with a broad territorial presence in the country, the occasion also allowed for guidance and motivation for those who have direct contact with producers.
“The meeting serves to inform about the company’s current affairs, adding topics related to regional problems. We are constantly evolving, with investments in various areas, within the company’s expansion policy.”
Towards the start of the campaign
Agricultural Engineer Mirta López, Director of Marketing, Commercial Strategy and Logistics at Tecnomyl, stated that demand for the next campaign was activated by other interests. “I believe that there is a market that is changing, which forces us as an industry to respond as we are, what we are offering to the Argentine producer as a national company,” she stated.
From a laboratory located in the province of Córdoba that has recently received a very significant investment, the company is committed to improving its products and developing new technologies in the field of phytosanitary products. “We are specialists in formulations, we work on improving formulations by developing more effective products, with less drift, better toxicological bands and more environmentally friendly.”
Tecnomyl plans to fully enter into biological products. “We are going to be developing some biological products with local raw materials that will directly impact the needs of the Argentine producer,” he said.
