Study: Why packaging design can do so much more – HORIZONT

Not all companies design their packaging as cleverly as Gustavo Gusto

Product packaging is full of possibilities: Yes, of course it has mandatory information. But companies like Gustavo Gusto show that packaging companies can also use it as a communication tool and an innovative advertising space. A survey suggests that this does not always work.

When it comes to product packaging design, German consumers have a lot to complain about. Representative examination