Having just launched several new eyeliner shades for her brand Rem Beauty, the pop star – who is obsessed with cat-eyes – decodes her signature beauty look in a video published on her Instagram account.
If Ariana Grande’s beauty look had to be defined by one characteristic feature, the cat-eye would undoubtedly be the most eloquent. Already in 2018, in an interview with Refinery 29, her makeup artist Ash K Holm explained how she managed to create an impeccable cat-eye. And according to her words, The secret lay in a good dose of precision but also in choosing the right products. “Use a brush ofeye-liner angular to lengthen the wing, and make sure the wing is angled upwards towards the tail of your eyebrows to lift the eyes”, she said.
While she also suggested eyeliners from two brands to make the process easier, the right tools are now at hand for Ariana Grande, who, since late 2021, has launched her own makeup brand. r.e.m. beauty (in reference to the song “Rapide Eye Movement” from her album Sweetener). And among the must-haves of this space-inspired line, it’s no surprise that it’s the “gel pencil eyeliner” and the “eyeliner marker” that are embracing all the praise. Because in addition to being long-lasting and vegan, They are directly inspired by the star’s sleek or graphic cat-eyes.
New liners to reproduce Ariana Grande’s cat-eye
And to announce the arrival of new shades on the market, Ariana Grande was quick to reveal her favorite beauty look of the moment. A graphic, colorful and cosmic look created using the latest products from Rem Beauty : the gel pencil eyeliner in blue and white and the eyeliner marker in white.This has to be the most pigmented white liquid pencil I’ve ever seen. I’m not kidding. I’m excited to announce that we’re launching four new shades of our eyeliner marker as well as 10 new gel eyeliner pencils. So I’m wearing three different pencils right now. I’m obsessed with this combination and the eyelinersobviously because they are a characteristic element of our brand and an integral part of my life. I am a big fan of the graphic lines of the 60s with pastel colors or bright white and I had a hard time finding a pencil or marker that was pigmented enough”. Now it’s done with these products with a vegan, pigmented, high-performance and water-resistant formula.
© r.e.m. beautyGel pencil eyeliner mood ring, r.e.m. beauty, 18€.
© r.e.m. beautyEyeliner marker knee socks, r.e.m. beauty, 22€.
