More chats: Instagram creators can now start messages from stories and message tagged accounts, using the story itself as the hook.
A new day, a new Instagram feature. Creators have a new option to easily start conversations based on their own content.
The Story Chat feature is already available for the first users
The social media experts Matt Navarra and Radu Oncescu report on threads about the new function, which is already available for the first creators. With this, they can start private chats with the accounts or people they mention in their own story. The highlight is: you can start the chat directly from the story via the mention. This also allows you to start group chats with all the accounts mentioned. The story itself is then shared first, which immediately serves as a hook for a conversation.
Niklas Lewanczik studied literature and media studies and has been writing for OnlineMarketing.de for years about various topics in the digital marketing sector. From mobile-first indexing to the GDPR to the rise of TikTok, he has followed many developments in the industry.
