The giant who controls the Romanian market is born: The business of the year is concluded, for a handsome sum

The Competition Council and the European Commission have given the green light to the transaction through Delhaize “The Lion” Nederland BV, the company that owns the chain of supermarketgoing to eat Mega picturegetting the Profi dealer. The €1.3 billion transaction was closed at the end of 2023 and will be completed in the 4th quarter of 2024.

By acquiring the Profi store chain, Mega Image will add 1,650 stores to its portfolio and dominate the convenience store market.

“It’s been a busy season as we launch our ‘Grow Together’ strategy internally and externally. We believe that we have a very strong set of objectives which, if achieved, will deliver strong growth for our company. At the same time, we saw strong dynamics and growth for our brands in both categories. As inflation has moderated and promotional opportunities have increased, supported by retailers, our brands have continued to deliver great customer value through loyalty programs and a wide range of national and local label products. private and offers a great shopping experience both online and in store. “, said Frans Muller, President and CEO of Ahold Delhaize.

Profit is sold for 1.3 billion euros

At the end of October 2023, the private equity fund MidEuropa announced, through a press release, that it had concluded an agreement on the sale of Profi Rom Food to Ahold Delhaize, which also includes the Mega chain Image, for the amount of 1.3 billion. euro

The sale of Profi to Ahold Delhaize was the largest transaction in the food sector in continental Europe involving a private equity fund. Also, the transaction was the largest up to that point in the food sector in Central and Eastern Europe, but it was conditioned by obtaining the necessary permits from the regulatory bodies, which was expected to be completed in 2024.

“Profi sales is MidEuropa’s second exit with a value of more than €1 billion in the Central European sales sector, continuing our success with Zabka, where we built a leader in the store market resources of Poland. strategic value we have added to Profi’s success and we are marking an important new milestone for MidEuropa, reinforcing our reputation for generating attractive returns and great liquidity for our investors. some of the companies with the highest growth potential in Europe are still located”, says Robert Knorr, managing partner of MidEuropa.