Interview with Mr. Rachid Sraidi, Vice President Anouar Make investments “The nationwide industrial coverage has supplied a good framework for the enlargement and innovation of Finest Biscuits Maroc”

Mr. Rachid Sraidi, Vice President Anouar Make investments

Finest Biscuits Maroc, a subsidiary of Anouar Make investments, which manufactures a big selection of biscuits in its manufacturing unit based mostly in Had Soualem, is the chief within the sector in Morocco. Mr. Rachid Sraidi, Vice President Anouar Make investments, discusses on this interview the event of its exercise, its improvement prospects and its future ambitions.

La Nouvelle Tribune: Are you able to inform us about your industrial exercise?

M. Rachid Sraidi: Finest Biscuits Maroc (BBM) is a Moroccan firm specializing within the manufacture of every kind of biscuits (Biscuits, Wafers, Sponge Desserts, Desserts, Cereal Bars, Chocolate Nougat Bars).

Based with the target of offering prime quality merchandise at aggressive costs, BBM stands out for its dedication to innovation and the satisfaction of Moroccan and worldwide shoppers.

To what extent has nationwide industrial coverage impacted your improvement?

The nationwide industrial coverage has supplied a good framework for the enlargement and innovation of Finest Biscuits Maroc, enabling it to change into a key participant within the biscuit trade in Morocco.

Authorities initiatives geared toward selling the commercial sector, with the preliminary institution of program contracts geared toward growing the agri-food industries, adopted by the institution of the brand new funding constitution, have enabled Finest Biscuits Maroc to put money into fashionable applied sciences and improve its manufacturing capability.

Vocational coaching and abilities improvement packages carried out by the federal government have additionally enabled the corporate to recruit certified personnel, thus contributing to bettering manufacturing high quality and innovation.

The institution of high quality and meals security requirements by the federal government has inspired Finest Biscuits Maroc to undertake rigorous industrial practices, thereby strengthening the boldness of shoppers and enterprise companions.

What are the commercial views that you simply establish and the priorities for the brand new nationwide industrial technique utilized to your exercise?

For Finest Biscuits Maroc, industrial prospects give attention to 4 key precedence areas:

1. Innovation and upgrading: Investing in new, state-of-the-art amenities to create new, distinctive merchandise that meet worldwide high quality requirements, however above all market traits and client expectations, significantly by way of diversification and accessibility of the supply, permitting us to steadily change overseas provide.

2. Switch of abilities and worldwide experience: Make the switch of abilities and the acquisition of worldwide experience a precedence by establishing collaborations with overseas consultants. That is with a view to adopting finest practices in industrial engineering and manufacturing administration, permitting Finest Biscuits Maroc to accumulate technological and methodological know-how. The corporate won’t solely be capable of speed up its capability for innovation, enhance its manufacturing processes, but in addition practice its staff to worldwide requirements, thus growing the general competitiveness of Moroccan trade.

3. Market enlargement: Exploring new worldwide markets, to diversify sources of income and improve the presence of Made in Morocco, permitting Finest Biscuits Maroc to penetrate new worldwide markets, thus growing its alternatives for development and diversification.

4. Provide chain enchancment: Strengthen relationships with native and worldwide suppliers to make sure a dependable and optimum provide chain.

By aligning these views with the brand new nationwide industrial technique, Finest Biscuits Maroc won’t solely be capable of consolidate its place on the native market, but in addition develop internationally, whereas contributing to Morocco’s financial development.

Interview by Selim Benabdelkhalek