Award Winners – USA
(07/24/24). The NYF Promoting Awards acknowledged Argentina’s TyC Sports activities with the International Model of the Yr Award and Virgen Movies with the Movie Manufacturing Firm of the Yr Award in the identical announcement that they introduced Jung von Matt AG as Company of the Yr, McCann Worldgroup as Company Community of the Yr, and IPG as Holding Firm of the Yr.
The New York Festivals Promoting Awards introduced the business’s particular awards for the 2024 occasion.
The New York Festivals Promoting Awards particular business awards honor these corporations whose multi-award-winning campaigns display innovation and creativity. This honor is the final word recognition that celebrates corporations, networks and businesses whose cutting-edge work has not solely impressed and engaged customers, but in addition fostered model affinity.
The 2024 Business Award winners are decided by the variety of top-scoring entries that earn trophies throughout the competitions primarily based on scores decided by the 2024 New York Festivals Govt Jury. These award-winning corporations have set new business requirements and left an enduring affect on the world of promoting and communications.
International Model of the Yr – TyC Sports activities
TyC Sports activities, the Argentine pay-TV sports activities channel primarily based in Buenos Aires, has been awarded the celebrated International Model of the Yr award. This prestigious award recognises a model that excels throughout all media, incomes high marks for its excellent campaigns and distinguishing itself by modern and inventive advertising and marketing, whereas demonstrating efficient communication.
As a celebration of its nice achievements, this international model additionally received the celebrated Better of Present award, 1 Grand Award and a couple of NYF Gold Towers for the highest-rated quick movie “Lodge La Argentina”. The movie follows the journey of a humble resort to earn a 3rd star. Following Argentina’s victory on the 2022 FIFA World Cup, the nation added a 3rd star to its emblem. A yr later, TyC Sports activities upgraded Lodge Argentina, a two-star resort close to Buenos Aires, with new facilities to commemorate the World Cup anniversary, producing a brief movie that captivated the complete nation.
Movie producer of the yr – Virgen Movies Argentina
Virgen Movies Argentina was within the highlight, profitable the distinguished Movie Manufacturing Firm of the Yr Award for his or her excellent work for the “Lodge La Argentina” and the Better of Present profitable marketing campaign for Mercado McCann Argentina for shopper TyC Sports activities. Virgen Movies additionally contributed to Mercado McCann profitable 1 prestigious Grand Award and a couple of NYF Gold Towers.
Company of the Yr – Jung von Matt AG
Jung von Matt AG was awarded the celebrated Company of the Yr Award. The company collected a formidable variety of gold, silver and bronze trophies for its modern work for high shoppers equivalent to adidas, BMW, Hamburg Advertising and marketing GmbH, Berliner Verkehrsbetriebe (BVG), Deutscher Sparkassen- und Giroverband eV & S-Communication Providers GmbH, Opel Vehicle GmbH and Hyundai.
The Company of the Yr title is awarded to the promoting company that achieves the very best rating for excellent artistic work throughout all media.
“We’re delighted that the NYF jury has recognised our work. An exquisite affirmation for our shoppers, a terrific motivation for our groups to proceed to offer their finest in our assignments. And we’re additionally completely satisfied to creatively change our world a little bit bit by work that stands up in opposition to Nazis or in favour of the local weather and extra variety in our society.” – Dörte Spengler-Ahrens, Associate/Non-Govt Inventive Chair, Jung von Matt and Jan Harbeck, Associate Jung von Matt+/Managing Director, Jung von Matt SPREE
Company Community of the Yr – McCann Worldgroup
McCann Worldgroup has been awarded the 2024 Community of the Yr Award for its pioneering achievements within the promoting business on a world scale. This prestigious award recognises the promoting company community that achieves the very best rating for its work throughout all media and produces the very best calibre artistic work from all of its businesses entered into the competitors.
“NY Festivals is all the time a particular spectacle. This yr it was much more so, because the Tremendous Jury that debuted in 2024 included amongst its members among the greatest and most revered names in our business. That’s why profitable the coveted Community of the Yr is much more significant for McCann Worldgroup. In a season the place our businesses and shoppers have taken the stage collectively at each awards present, that is the icing on the cake. I can’t thank all our folks, companions and shoppers sufficient for retaining the bar as excessive as ever” – Javier Campopiano, International Chief Inventive Officer of McCann Worldgroup and McCann
Holding of the yr – IPG
IPG has been awarded the title of Holding Firm of the Yr 2024. This distinguished award recognises the holding firm that has achieved the very best mixed rating for all entries throughout all media, primarily based on the collective factors earned throughout its in depth community and businesses.
“Honors like these underscore the depth of expertise at IPG, and additional validate our dedication to combining artistic storytelling with superior information and expertise to drive our shoppers’ success,” mentioned Interpublic Group CEO Philippe Krakowsky.
