Magnificence: how Sephora conquered America

It was 25 years in the past. The French distributor deliberate to surpass America, the principle magnificence market, presently valued at 70 billion euros by McKinsey. In 2017, the model grew to become a pacesetter within the selective distribution of perfumes and different magnificence merchandise. As we speak, Sephora, which is a companion within the Olympic torch relay, is doing the whole lot doable to remain on the highest step of the rostrum.

The journey of the “Frenchie” started rubbing shoulders with the “American dream” in 1998, a yr after it was acquired by LVMH (proprietor of Les Echos, editor’s notice) for a sum estimated at 244 million euros. However throughout the Atlantic, success was not quick.