Home » Business » The story of how Astra founder’s enterprise collapsed and he needed to promote shares

The story of how Astra founder’s enterprise collapsed and he needed to promote shares


Jakarta, CNBC Indonesia Astra Worldwide is at the moment an enormous identify within the Indonesian automotive world. However who would have thought that the founder, William Soerjadjaja or Tjia Kian Liong, can be bankrupt.

Since its institution in 1957, Astra has efficiently managed greater than 50% of the Indonesian automobile market. Not surprisingly, William and his household got a place of honor. Sadly, on the peak of his glory, William was struck by a extreme storm that brought on him to fall to his knees.


The story begins when his eldest son, Edward Soerjadjaja, purchased Agung Asia Financial institution in 1988. The financial institution modified its identify to Financial institution Summa. Richard Borsuk and Nancy Chng in Liem Sioe Liong and Salim Grup (2016) state that Financial institution Summa grew quickly within the fingers of the Soerjadjaja household. In reality, it was included within the high 10 non-public banks in Indonesia on the finish of 1990.

Nonetheless, a yr later Summa Financial institution was hit by a disaster. It is because many contractors don’t pay dividends to the financial institution. As well as, Financial institution Summa has overseas money owed of as much as IDR 1.5 trillion.

On this state of affairs, Financial institution Summa is in a tough place. It is because this financial institution didn’t obtain assist from Financial institution Indonesia with out clear causes. So, to avoid wasting his prospects’ cash, William made essentially the most heartbreaking resolution of his total life: he bought 76% of his shareholding in Astra Worldwide, which at the moment was the second largest conglomerate in Indonesia.

Worse, William needed to promote his shares in Astra under the then market worth of IDR 10,000, which is IDR 7000-8000 per share.

Behind this resolution, many consider that there’s a large conspiracy to carry William and Astra down.

In response to Ricardi S. Adnan in his thesis entitled The Shifting Patronage: Dynamics of the Relationship between Entrepreneurs and Authorities within the Automotive Business 1969-1998 (2010), there’s a connection between President Soeharto’s displeasure with William and Astra.

In contrast to different businessmen who’re shut and are the appropriate hand of the president, William stands impartial and maintains his professionalism. In reality, William’s political place was against that of the governor. The founding father of Astra is thought to be near Megawati and is a daily donor to the Indonesian Democratic Occasion (PDI). He’s additionally recorded to have constructed a enterprise collaboration with Nahdlatul Ulama and Gus Dur.

William’s independence may also be seen in his angle of not influencing the ruler with varied items. Astra by no means offers automobile reductions to the federal government, army officers and authorities officers. He additionally didn’t need to give assist when Financial institution Duta (owned by President Soeharto’s household) was in bother.

As defined by Ricardi, citing the journal Warta Ekonomi (Quantity twenty fifth Dha, Financial institution Summa is taken into account very wholesome and robust. It’s inconceivable for the financial institution to out of the blue go bankrupt.

In his interview with Tempo (18 July 1999), William additionally clearly admitted that there had been a conspiracy that needed him to depart the Astra he had constructed.

Till now, the conspiracy concept concerning the fall of Astra stays a thriller. In reality, there is no such thing as a proof that President Soeharto stopped supporting Financial institution Summa. The logical cause for the shortage of assist from Financial institution Indonesia is as a result of the central financial institution not helps non-public banks. The final time Financial institution Indonesia supplied assist was solely to Financial institution Duta.

Nonetheless, wanting on the ruler-businessman relationships that have been frequent within the Soeharto period, it’s affordable that William and Astra, who weren’t Suharto’s enemies, tried to be restrained.

After that incident, Astra not belonged to William. The primary pillar of William’s wealth fell. His household needed to discover a new approach to become profitable. Makes an attempt to reinstate William to Astra throughout the Megawati and Gus Dur eras failed.

After that, Astra was held by Putra Sampoerna (14.67%), Bob Hasan (8.83%), Prajogo Pangestu (10.68%), Toyota Japan (8.26%), Salim Group (8.19%), Usman Atmadjaja (5.99 %) and the remaining is distributed within the fingers of the general public.


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(Intan Rakhmayanti/fab)

2024-07-13 14:45:00
#story #Astra #founders #enterprise #collapsed #promote #shares

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