Topless, AI-generated pictures, mile-long prepare… Is the singer of Teenage Dream not doing a bit an excessive amount of to get folks speaking about her?
“Horny, assured, so good. She’s heaven despatched. So candy, so robust.” It’s with these phrases – moderately presumptuous – that Katy Perry introduced her comeback. Lastly, with the extract of his tune Lady’s World which shall be launched on July 11, a date that ought to mark a brand new period for the 39-year-old American singer. The discharge of her sixth album, “Smile”, clearly pronounces a rebirth… Does that remind you of anybody? That is regular, the hardly hid need is to surf on Beyoncé’s toes, with a really huge inspiration from her electro mission, robotic aesthetic and ultra-worked voice within the bundle. The issue right here is on the one hand that this title was produced by Dr. Luke, who’s accused of sexual assault, and on the opposite that the result’s removed from being efficient. The reactions to her put up testify to this: “This tune is definitely painful to take heed to”, one other factors out “We want summer time of 2010 Katy again”, or interval California Gurls et Teenage Dream. Confronted with these extraordinarily lukewarm (to not say damaging) feedback, Katy Perry’s communications staff took motion to multiply the advertising and marketing stunts. She’s completely in all places in the intervening time: trend week, previews, posts that attempt to reproduce developments… A means of placing the American singer again within the highlight, after an enormous hunch. The concept was fairly good, the one drawback is that the execution is simply too mechanical to appear genuine. We offer you a recap of the highlights of current months. The tops… and the flops.
