Tourism is promising in Mexico, however promotion is required: WTTC

Mexico Metropolis. Within the subsequent decade, the Mexican journey and tourism sector will contribute as much as 16 p.c of the GDP, generate virtually 10 million jobs and consolidate its place as crucial nation in Latin America, which makes the World Journey and Tourism Council (WTTC) consider that “the longer term is promising,” mentioned the president and normal director of the worldwide group, Julia Simpson.

If it doesn’t have the “ample help, Mexico runs the danger of being left behind” and different nations benefit from this chance, which is why it’s obligatory for each the private and non-private sectors to make promotional efforts and current a brand new product providing to worldwide vacationers, he mentioned.

“Final 12 months, tourism generated greater than 250 billion {dollars} to the Mexican financial system, which is a progress of 4 p.c in comparison with 2022. The subsequent decade the sector has a promising future, as this exercise might be consolidated as a vital engine of the world financial system,” Simpson mentioned in a convention throughout his first go to to our nation.

He mentioned that within the subsequent decade the expansion of the sector might be on common 3 p.c yearly, that’s, greater than what’s estimated for the financial system (1.9 p.c), it will generate 16 p.c of the GDP “and it’s not It’s obscure why it’s sufficient to take a look at all of the riches that this stunning nation gives.”

“It’s a reality, Mexico is the most important journey and tourism financial system in Latin America, it has been one of many principal vacationer locations worldwide, however we can’t take something without any consideration as a result of immediately the competitors is excessive. Sure, home spending has elevated, however that of worldwide vacationers is lagging… With out ample help, Mexico runs the danger of being left behind,” talked about the president of the WTTC.

For that reason, he harassed, the private and non-private sectors should redouble their efforts and work collectively “to strengthen tourism exercise. We should increase the competitiveness of our business and its progress with a imaginative and prescient of sustainability, the tourism promotion technique have to be strengthened so {that a} better variety of guests come to the nation and in addition diversify the product to make the vacation spot extra enticing.”

On the convention, Simpson was accompanied by Virginia Messina, senior vp of the WTTC, who took inventory of the present administration in tourism issues, by which she highlighted initiatives such because the Mayan Practice, which is able to give impetus to the southern a part of the nation, and applauded the technique of not closing borders throughout the pandemic, which allowed Mexico to be one of many nations that recovered the quickest.

“All governments needed to make tough choices after the pandemic and Mexico was much less affected by the measures taken, which is why since final 12 months it was already approaching all the degrees of 2019, however worldwide vacationer spending has not recovered on the identical time. identical degree, that’s because of the subject of promotion, the restoration is because of home tourism… That’s the reason worldwide promotion is so vital,” Messina highlighted.

Concerning some safety points which can be skilled in some areas of the nation, Simpson added that it’s a problem that every one nations on the planet have “not simply Mexico, it’s true, we would like the federal government to acknowledge that it has to keep up the safety not solely of the society, additionally vacationers, as a result of status is fragile, however the problem of insecurity isn’t just for this nation.”

The president of the WTTC took the chance to congratulate Claudia Sheinbaum, digital president-elect of Mexico, for her victory within the elections of June 2 and mentioned that they hope to see the motion plans for the sector to ascertain a place on the following administration. A gathering between Sheinbaum and Simpson is anticipated, based on sources confirmed to this media.