Allô mon Coco resets its affect advertising and marketing technique with Réverbère | Atig information

Established in 2001, Hey my Choco has established itself as an important reference for lovers of scrumptious and pleasant lunches all through Quebec. Pushed by an insatiable ardour for cooking, Allô mon Coco has remodeled the lunch expertise by combining originality, generosity and freshness on each plate.

At the beginning of the collaboration, in July 2023, Allô mon Coco is in cost A road lamp the problem of making advertising and marketing actions aimed toward growing its repute all through Quebec and amongst youthful shoppers (25-35 years outdated), dad and mom and younger professionals. That is the primary thrilling problem that may launch a 12 months of promising collaborations, highlighting the ability of influencer advertising and marketing within the service of the model’s editorial technique.

For this problem, the Studio Réverbère staff got down to create an thrilling launch occasion for Allô mon Coco’s new Complètement Biscuits assortment, with simply three weeks to provide. The intention was to seize the essence of loyalty of this assortment, by highlighting the 4 scrumptious dishes based mostly on biscuits baked on website.

For this marketing campaign, though the deadline is tight, 5 content material creators have been fastidiously chosen to carry to life a novel lunch expertise in one of many Allô mon Coco eating places.

This exercise was very profitable, with greater than promising outcomes. In only one week, an viewers of 35,354 folks was reached, producing over 2,500 responses in complete.

Editorial technique pushed by influencer advertising and marketing campaigns
In parallel with the primary influencer advertising and marketing exercise, the Studio Réverbère staff is growing an editorial technique that adheres to the model’s advertising and marketing calendar, whereas taking advantage of Instagram’s options . Above all, Réverbère is not going to neglect the principle aim set by Allô mon Coco: to extend the video content material on the account.

To make sure that this aim is achieved, collaborations on the predominant occasions of the 12 months put a fundamental construction on the Allô mon Coco editorial line.

On the finish of the 12 months, Allô mon Coco and Réverbère are organizing two new collaborations with content material creators to have fun the opening of two new eating places. Round ten influencers are invited to find these new branches and luxuriate in a scrumptious household meal. The outcomes communicate for themselves: the content material created on the location throughout these occasions reached 164,237 folks, and allowed Meta Allô mon Coco accounts to get greater than 1,500 new subscribers.

Along with the targets outlined by Allô mon Coco for the Réverbère staff, the group can also be launching the problem of accelerating the repute as an iconic dish of Quebec gastronomy throughout Poutine Week. This chance permits Réverbère to collaborate with content material creators who’re current on Instagram and TikTok. To draw customers’ consideration and drive votes, it was important to develop an progressive idea. Subsequently, highlighting Allô mon Coco’s new poutine creations in an progressive means has turn into a key cornerstone of the technique developed by Réverbère.

All the pieces is once more topped with nice success. The content material of theAntoine B Cotes producing an natural attain of 88,000 views with over 5,352 interactions (likes, feedback, shares and saves). For his half, the content material of theAnthony Tran create greater than 56,000 views with greater than 635 interactions (likes, feedback, shares and saving).

Profitable influencer advertising and marketing exercise in three details at Réverbère
Write and inform nice tales
In influencer advertising and marketing, it is all a query of method and idea. We aren’t speaking to machines, however to folks, every with a special actuality. Through the varied collaborations, the Allô mon Coco and Réverbère groups labored hand in hand to supply content material creators with daring ideas a 100% personalised expertise.

Get probably the most out of the motion
Because of a fastidiously articulated technique, the content material created by the completely different actions each contributed to the model’s editorial line and elevated the web gross sales due to the mixing to the promoting funnel.

Put together for upstream collaboration
Rather more than simply one-time ambassadors, the bonds of belief had been created Marilyn, Gigi, Emily, Cynthia, Laurence, Sarah, Julie, Anthony, Antoine, Margaux and so on Ines nonetheless sturdy and have opened the door to new ideas and actions that Allô Mon Coco can depend on all year long.

“Réverbère does not simply handle our social media accounts; they totally perceive our model and our audience, which is mirrored in each put up and marketing campaign, defines Audrey Perrieradvertising and marketing director at Hey my Choco. Their artistic and strategic method has significantly elevated our visibility and engagement. Moreover, their administration of influencer campaigns has been a key asset for our product launches and department openings. The community of high quality influencers and the flexibility to create confirmed partnerships has strengthened our credibility and expanded our attain to new audiences.”