Australians, Canadians and Individuals are the three nationalities outdoors Europe who rank Greece increased for his or her holidays when selecting a extra distant journey vacation spot. In these three markets, Greek locations are within the high 15 for journeys overseas, due to this fact they’re thought-about clearly extra promising than different corresponding, distant markets outdoors Europe, similar to China and India, the place our nation is considerably decrease.
The proof relies on half B’ of his examine Institute of the Affiliation of Greek Vacationer Corporations (INSETE) on the subject “The profile of essential Greek tourism markets” specializing in the essential non-European markets, particularly the USA, Canada, China, India and Australia.
The examine is the product of an internet survey performed within the interval January-February 2024 by GlobalWebIndex (GWI) with the intention of higher understanding the intention to make a visit and the patron preferences of potential guests to Greece from the particular long-haul markets, which the 2019 and 2023, contributed at the least 11% of complete inbound tourism income. Within the A’ a part of the examine, the European markets of Germany, the UK, France and Spain have been examined.
tenth in Australia, eleventh in Canada, twelfth within the USA Greece
Specifically, concerning the nations that the markets beneath examine are considering of visiting within the subsequent 12 months, Greece is in tenth place for the Australian market (with 10%), in eleventh place for the Canadian market (with 8%) and in twelfth place for the US market (with 9%). Nonetheless, it’s value noting that within the USA and Canada, the distinction in choice between Greece and the nations which might be one or two locations forward is minimal – just one share level.
Just about the markets of China and India, Greece is outdoors the top-15, in thirty third and thirty ninth place respectively, as these markets have primarily Asian locations within the first locations of choice. For Individuals, in first place is Mexico, for Canadians the USA, for Chinese language and Indians Singapore and for Australians New Zealand.
Within the subsequent 12 months, 57% of Individuals plan to take a trip overseas, whereas the odds are considerably increased in different markets, with Canada at 71%, China at 63%, India at 71% and Australia at 68%.
Vacation planning for these going overseas seems to be beginning early with greater than 2 in 3 Indians, Canadians and Australians, and 60% of Chinese language and 55% of Individuals respectively having began planning for his or her subsequent journey 12 months.
Individuals, Canadians, Chinese language, Indians and Australians select sightseeing and nature on their holidays
By way of motivations for journey, ‘enjoyment and leisure’ is the primary motivation for the overwhelming majority, from 53% of Indians to 67% of Australians, adopted by experiencing a brand new place or tradition with between 43% and virtually 50%. For the Chinese language the order is reversed with 44% having as their important motivation the expertise of a brand new place or tradition and the second is enjoyment / leisure with 42%.
Relating to the kind of holidays overseas within the subsequent 12 months, or the kind of holidays extra broadly most well-liked by the markets beneath examine, it’s fascinating that the product “Solar and Sea” doesn’t monopolize, as is most well-liked by a big share in Greece, however in addition they stand out sightseeing journeys and even the choice for nature journeys, particularly for Indians and Chinese language.
Specifically, 32% of Individuals, 35% of Canadians, 32% of Chinese language, 32% of Indians and 30% of Australians want the seashore. Sightseeing is most well-liked by 33% of Individuals, 33% of Canadians, 23% of Chinese language, 25% of Indians and 39% of Australians. Nature journey is most well-liked by 25% of Individuals, 28% of Canadians, 38% of Chinese language, 43% of Indians and 26% of Australians.
Relating to the length of the journey within the subsequent 12 months, the choice is especially for lengthy or medium journeys, with an indicative 1 in 3 Individuals (34%) preferring a visit lasting greater than 7 days, in addition to greater than 4 in 10 Canadians (43%) and from 6 in 10 Australians (62%).
How a lot will they spend?
Specifically, in relation to the quantity of vacation spending within the subsequent 12 months, the predominant response within the US, Canada and Australia, and marginally in China, was that they intend to spend what they normally spend, whereas in India it was that they intend to spend extra. In all 5 markets, those that mentioned they might spend extra considerably outnumbered those that mentioned they might spend much less.
By way of how a lot they’re prepared to spend on lodging per evening per individual (together with taxes), there’s a good distance down separating Indians from different nationalities.
Particularly, 25% of Individuals, 29% of Canadians, 33% of Australians, 55% of Chinese language and 81% of Indians intend to spend as much as US$110.
From US$111 to US$180, 31% of Individuals, 36% of Canadians, 25% of Australians, 31% of Chinese language and 15% of Indians are anticipated to spend. Accordingly, over US$180, 38% of Individuals, 24% of Canadians, 35% of Australians and 13% of Chinese language intend to spend.
Supply: ot.gr
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