(Info despatched by the entity that indicators it:)
“New picture for a brand new period of Central de Reservas. Central de Reservas, the famend Spanish on-line journey company with 1 / 4 of a century of expertise, has right this moment introduced a major change in its company picture. This transformation symbolizes a brand new chapter within the historical past of the corporate, sustaining its dedication to providing the most effective lodging search service available on the market. The change of picture additionally applies to the worldwide portals of the Reserving model.
A renewed dedication to excellence and Innovation
Central de Reservas, with the mission of providing the most effective lodging search service available on the market, has redefined its visible id and model technique. The brand new picture relies on values resembling belief in expertise and other people, social worth and pleasure. Its promise, “search, discover and luxuriate in,” emphasizes the autonomy of its search engine and personalised customer support.
The brand new brand: the star that connects along with your prospects
The brand new Central de Reservas brand says goodbye to the 5 star balls and presents a single six-pointed star, impressed by a cursor, reflecting its digital roots. On this less complicated design and with fewer colours, the title Central de Reservas additionally stands out, consolidating its id as its personal model.
Slogan ‘Sensible Selection’: the clever selection
The brand new slogan, ‘Sensible Selection’, communicates the concept that Central Reservations is the good selection for many who search high quality, effectivity and worth of their journey selections. This motto positions the model within the area of expertise and innovation, reinforcing its dedication to providing logical options tailored to the wants of its shoppers.
Rebranding aims
The target of this rebranding is to enhance model notion and improve competitiveness, sharing a clearer and extra enticing model message.
Ricardo Buil, CEO of Central de Reservas, factors out that the brand new picture, less complicated and extra trendy, will entice a younger and worldwide viewers. This transformation of picture is accompanied by vital technological improvements, integrating synthetic intelligence into “virtually magical” worth comparability and customer support processes which might be recognized with the corporate’s new declare: Sensible selection. This transformation is as important as the looks of the Web was and can enable the corporate to supply new services that can shock.
With this transformation, Central de Reservas reaffirms its place as a pacesetter within the on-line journey sector, specializing in the naturalness of understanding the traveler, the artwork of doing issues properly and journey as a dream come true.
The corporate faces the approaching months of the excessive season with optimism, already reflecting a rise of 25.9% in gross sales because the starting of 2024 in comparison with the identical interval of the earlier 12 months, and with good forecasts for the approaching months with the most recent reservations. time for summer season.
About Reservation Heart
Central de Reservas, the Spanish on-line journey company with a historical past of 25 years out there, has established itself as a pacesetter within the sector with a proposal of greater than 2,500,000 lodging all over the world. The corporate not solely makes it straightforward to e book lodging, but in addition provides extra companies resembling flights, transfers, actions, journey packages, tickets and journey insurance coverage, offering its prospects with an entire and hassle-free journey expertise.
Contact
Contact title: Raquel Diez
Contact description: Completely different Journey SLU Centraldereservas.com
Contact phone quantity: 976301523
Photos
https://static.comunicae.com/photographs/notas/1255261/imagen1-1-1.png
Picture caption: Rebranding Central Reservations
Autor: Completely different Journey SLU
https://static.comunicae.com/photographs/notas/1255261/imagen2-1-1.jpg
Picture caption: New brand and declare of Central de Reservas
Autor: Completely different Journey SLU
https://static.comunicae.com/photographs/notas/1255261/imagen3-1-1.png
Picture caption: Rebranding Central Reservations
Autor: Completely different Journey SLU
Movies
https://youtu.be/smvXweguN_Y?si=Qp4h6aYeyObUXeXD”
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