La Rochefoucauld: La charentaise Rondinaud “specifically” on the Museum of Trendy Artwork in New York

Copies meant for the Museum of Trendy Artwork in New York are presently being made.

Julie Desbois

The primary order of 800 pairs bought out in a number of weeks. “The museum that has our fashions just for the USA has positioned a brand new order for 1,200 pairs that we’re presently producing”, appreciates Olivier Rondinaud, director the corporate whose future was undermined at first of the final summer season 12 months by a judgment from the industrial court docket of Angoulême which led to its loss earlier than the Courtroom of Enchantment of Bordeaux reversed this judgment (1).

Blue and yellow fashions

How one can discover the Charentaises Rondinaud (the industrial identify of the fashions) within the window of this prestigious museum? “I acquired the primary message via our web site a couple of 12 months in the past. I used to be very cautious to keep away from a entice however the next messages confirmed to me that it was certainly MoMA. We talked and the cooperation developed. What them was the information unchanged for ages, so uncommon. I needed to element the historical past, all of the technical parts of manufacturing,” defined Olivier Rondinaud, a everlasting hyperlink within the household’s historical past that started in 1907: “My great-grandfather will need to have laughed on the that.

My great-grandfather have to be laughing from there.

The American museum selected the Calmont mannequin in royal blue and yellow.

Julie Desbois

The primary order was delivered in September 2023. “An incredible success that results in a brand new order. They first selected the Calmont mannequin in royal blue. This time, they wished so as to add the yellow mannequin,” defined the director of the Atelier Charentaises, whose 18 staff are working arduous in order that the order can depart (by ship) on the finish of the month.

“true perception”

“It is an important illustration of our craftsmanship. It additionally creates actual credibility,” appreciates Olivier Rondinaud, who acknowledges that “not too long ago, up to now months, exercise could be very tight”: “We’re ‘ search for methods to enhance. Our web site will likely be open quickly in Europe. In the present day there are about 500 factors of sale among the many sellers. Sure we proceed our partnerships with manufacturers, equivalent to The Grandfather Slyber. After which we have now particular orders like these of the MoMA: we made 300 personalised pairs for the Grand Duchy of Luxembourg, a sequence for Stade Rochelais rugby…”

The Atelier Charentaise as we speak characterize round 50% of the Charentaise with an annual manufacturing of round 140,000 pairs, there are different operators: the businesses Fargeotin Thiviers in Dordogne, and Rivals, in Quimper, the opposite two French models to implement the rear seam. The latter, nonetheless, can’t benefit from the protected geographical indication restricted to Charente and Dordogne for the 100% French manufacture of pure wool slippers on soles with felt utilizing the standard technique of “stitching returned”.

There are two different, smaller producers: Manufacturing DM in Montbron which mainly makes Charentaises with the bottom welding, and the Nobased mostly in Ruelle, specializing in luxurious fashions.

1. The battle is between Antoine Garnaudproprietor 5 shops in Charente together with La Pantoufle in Champniers and L’Atelier Charentaises relating to the non-competition clause at the moment are earlier than the Courtroom of Cassation.