A French firm acquires the BeReal social platform for 500 million euros

BeReal has additionally been taken over by the French firm Voodoo. BeReal is a social medium the place customers need to take photos of themselves and their environment at any time of the day. Voodoo pays half a billion euros for the app.

Voodoo says he’ll proceed to spend money on BeReal and data sharing about ‘product technique, development and infrastructure’. The corporate desires to develop the platform with extra customers. Voodoo additionally says with the acquisition it can ‘additional diversify into client apps’.

Based in 2019, BeReal now has 40 million customers, half of whom use the app at the least six days per week. CEO and co-founder Alexis Barreyat shall be changed by Aymeric Roffé, who’s presently the CEO of Wizz, one other Voodoo social media. Along with social media, Voodoo additionally releases video games comparable to Helix Soar, Mob Management and Block Jam 3D.

The acquired app notifies all customers at a random time of the day, who’ve two minutes to take photos with the back and front cameras. Then these photographs are shared with all pleasant customers. The app grew to become very fashionable two years in the past, however Voodoo admits that development has now slowed ‘to give attention to increasing the infrastructure’.