São Paulo. Meta launched its first AI-based promoting concentrating on program for companies on WhatsApp, based on a press launch Thursday, because it seeks to drive income into the favored chat service, the corporate introduced at a convention in Brazil.
CEO Mark Zuckerberg introduced the brand new instruments in a video proven throughout the occasion.
The announcement marks a change for WhatsApp, an encrypted messaging service that makes an enormous deal about its privateness credentials and has lengthy eschewed the varieties of focused promoting instruments that underpin different Meta META.O apps, reminiscent of Fb and Instagram.
The social media large has been introducing commerce and cost options to the app for a number of years, together with “enterprise messaging” instruments that corporations can use to carry customer support chats and ship advertising supplies to individuals who have shared their numbers. on the telephone with them.
Beforehand, these instruments had been blunt devices used to ship blitzes to all customers who had opted in to obtain the corporate’s info.
The brand new AI instruments will use habits on Fb and Instagram to direct messages to prospects most probably to be receptive, so long as they use the identical telephone quantity on all their accounts.
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– 2024-06-09 08:59:37
