It’s with nice pleasure, but in addition emotion, that I welcome you to our occasion tonight on this stunning venue.
This yr, we have a good time 25 years of profitable presence within the Greek market. And we have a good time all of it collectively. We have a good time along with our individuals, our companions, our suppliers, along with the Greek public, who has trusted us all these years.
For 25 years, now we have left a suggestion in every single place, to the Greek lady and the Greek client, society, the surroundings, the market and the financial system of our nation. We construct belief, we create added worth for everybody.
This night I can’t bore you with numbers, however it’s price noting that from 1999 till immediately now we have invested greater than 1.4 billion euros within the nation.
Sure, we develop along with Greece and its individuals. And we have a good time all that now we have executed thus far, but in addition what we proceed to do, as a lever of empowerment, with our eyes on the day forward.
We’ve got a transparent objective. To fulfill everybody’s each day wants, with quick, easy and simple purchases. We obtain this as a result of customers have quick access to all merchandise of each day primary wants, at the perfect worth for cash, in our 230 shops.
And most significantly: We provide the identical costs in all our shops, no matter location.
Nonetheless, we additionally strengthen the procuring expertise with revolutionary interventions. Our first self-checkout money registers are already being launched at our Sindo retailer in Thessaloniki. One of the best self-checkout system available on the market.
Different improvements are the implementation of the e-Ticket (digital receipt) for all Lidl Plus customers, in addition to much more partnerships by way of the applying till July 2024, the place loyalty program clients will be capable to have much more advantages .
Girls and Gents, Girls and Gents,
On this night of celebration, I wish to thank everybody from the underside of my coronary heart.
To start with the over 6,700 staff of Lidl Greece. They’re those who lead our firm to the highest positions within the Greek meals retail commerce. It’s the driving drive, the soul, the guts and the lungs of Lidl Greece.
Our strategic precept is to supply our individuals compensation and advantages which can be each aggressive and above the market common.
From December 2023 now we have established a full-time minimal wage of €1,000 gross for all our staff. The reality is that we actually set the requirements available in the market.
In spite of everything, it’s no coincidence that for the eighth consecutive yr Lidl Greece is a Prime Employer in Greece and Europe for its dedication to an inclusive and pleasant surroundings with equal alternatives.
In actual fact, it’s included in 2the rating among the many high employers of selection, in response to a latest survey by kariera.gr.
However I additionally wish to thank our companions, our acknowledged suppliers. The Greek ladies and the Greek producers, who because of their high quality merchandise have the chance to convey the aromas and flavors of the place to the desk of the Greek household.
Lidl stands as their trusted journey companion and supporter with a median provider payout of 41 days, when the trade common is 117 days.
On the similar time, with our assist, they develop into ambassadors of Greek productive wealth, in overseas markets, by way of our shops.
Lidl Greece is rising along with its over 400 Greek suppliers.
Specifically, for 2023 we promoted 1,624 codes, from 409 suppliers, producing a turnover of just about half a billion euros. €92 million refers to Eridanous export merchandise. And picture how the Greek worth multiplies since we’re the No. 1 retailer in Europe because the Schwarz group and No. 4 worldwide.
Girls and Gents, Mates and Mates,
Sustainability is deeply rooted in our DNA. And our technique “Good for the surroundings, good for individuals, which ends up in good for you” sums up all the things that units us aside.
For instance, the supply of the reusable ‘too good to waste’ bag for fruit and greens can be launched by the top of July in all our shops.
We look after immediately and make sure the sufficiency of products and sources for generations to come back.
We transfer decisively in direction of the long run with values that develop into a map and compass for each selection we make.
In tough occasions, we be sure that to face much more subsequent to our stakeholders. We’re above all a accountable and dependable companion.
Sure, it is true, we went by way of tough occasions and needed to work in unprecedented circumstances.
And it’s exactly these initiatives that led us to the “Most Sustainable Firms” distinction for one more yr. Up to now, now we have given over 10 million euros in spending on social and environmental investments.
Nonetheless, we managed not solely to stay standing, however to be on the forefront of our trade. It wasn’t by likelihood that we have been named “Retailer of the Yr 2023” with 18 awards.
Our enterprise is tied to individuals and their high quality of life. We provide nice merchandise at persistently low costs. In spite of everything, the Greatest Purchase Award 2023/24 for the perfect quality-price ratio in Greece confirms that we’re on the high of the notion of Greek customers.
We proceed to help the family basket in each method, making it virtually simpler for customers so that they needn’t compromise on their weekly procuring. And when obligatory, we proceed with necessary supporting actions past the institutional initiatives of the state.
Thus, the “Everlasting Value Discount” initiative of the Ministry of Growth, as a measure to fight exactness, will proceed regardless of the top of the semester by our firm, each on branded and personal label codes.
Nonetheless, authorities interventions don’t facilitate the functioning of the free market.
We put the chain of inexperienced duty “from subject to fork” into observe. We contribute to revolutionary methods of farming.
We cut back the vitality we spend and promote new dietary values. We recycle what’s left over, greater than anybody else, however we renew our perceptions in order that we hold the human firmly on the middle of our consideration.
And, in fact, we look after all those that are most in want, every one in every of us who’s much less privileged and extra weak.
And at this level I wish to thank the state and the distinguished organizations with which we implement many synergies, providing substantial help by way of focused actions. The Ministry of Setting and Power, the Ministry of Tourism, UNICEF, ActionAid Greece, The Smile of the Baby.
Fashionable life has many features. And Lidl Greece desires and could be subsequent to each human second, creating experiences, but in addition intervene with an opinion in all the things that makes up immediately and prepares tomorrow.
We’re a proud Official Companion of UEFA EURO 2024 and are excited to supply entry to one in every of soccer’s largest competitions.
We do that both by way of the Lidl Youngsters Crew exercise or by drawing tickets for the match’s matches.
I could shock you, however, as I mentioned earlier than, at Lidl Greece we wish to have a transparent view of customers’ lives, society, immediately and tomorrow.
We’re due to this fact happy with the pan-European marketing campaign “Supporting high quality – Supporting Europe” for the upcoming European elections 2024. At Lidl, we help a powerful and united Europe with shared values!
Girls and Gents, Mates and Mates,
Our largest funding in Greece is mirrored within the belief and reliability that the Greek lady and the Greek client acknowledge in us.
This valuable heritage is the drive that drives our considering, our each step in direction of the long run. Sure, 25 years later at Lidl we’re at our greatest. And we have a good time it. We deserve it, all of you who stroll with us deserve it.
Thanks as soon as once more.
In closing, I’ll marvel with you. Can we do even higher?
The reply is, sure we are able to, staying true to our precept: “Whoever stops getting higher, stops being good”!
So, let’s go, all collectively, to place it into observe. Our celebration continues. The journey of Lidl Greece continues!
Thanks!
#Speech #Martin #Brandenburger #CEO #President #Lidl #Greece
