Exploring the Influence of Sports activities Advertising and marketing and E-Sports activities in Taiwan: Insights from “Dongzi Detective Bureau”

The final two episodes of the dwell program “Dongzi Detective Bureau: Uncovering the Secrets and techniques of Occasion Broadcasting” co-hosted by Yang Dongyuan and Chen Jundai have been broadcast on Could third and Could fifteenth. In these two applications, we invited Huang Yu, professor within the Division of Sports activities Science at Tsinghua College, Xu Minghan, co-founder of Stancave, a Taiwanese sports activities e-commerce platform, Li Shizhen, chairman of the Taiwan E- sports activities and Sports activities. Enterprise Growth Affiliation, and Yan Yan, e-sports anchor Legend Showdown. standard lately.

Sports activities advertising goes far and vast, let’s use “sport” to guide society!

The Paris 2024 Olympics will formally open in July Cannot wait to see Taiwanese athletes shine on the worldwide stage? In truth, behind the preparation for main sports activities occasions, “sports activities advertising” is an invisible hand that steadily brings sports activities nearer to folks’s lives, awakens folks’s enthusiasm and emotion, and brings magnificence and contact.

Professor Huang Yu from the Division of Sports activities Science at Tsinghua College defined that the explanation why sports activities advertising must be impartial from the advertising area is as a result of the “enterprise construction” and “product traits” of the sports activities business are comparatively particular. Professor Huang gave an instance, “For instance, if an expert soccer recreation begins at 5pm on a Saturday, the enterprise should promote all of the tickets earlier than the sport begins, in any other case the tickets will lose their worth. Moreover, everybody should have seen that. , Whether or not it is drinks, vehicles and even banks, many corporations sponsor sporting occasions or skilled groups, so tips on how to appeal to funding and tips on how to collaborate with corporations within the a really totally different advertising course of from conventional advertising.

Photograph credit score: TNL Model Studio

Xu Minghan, co-founder of STANCAVE, additionally mentioned that along with sponsorship, the so-called “sports activities IP” is the closest factor to folks’s day by day life in sports activities advertising. IP typically refers to an mental property license (Mental Property). Minghan defined, “For instance, groups are IPs, skilled leagues are additionally IPs, or the Jones Cup each summer time and the Taipei Marathon on the finish of the yr is a kind of IP occasion. IP. For instance, Guo Meuchun and Lin Zhijie are all private IPs.”

Nonetheless, Xu Minghan additionally particularly mentioned that many individuals assume that sports activities advertising and sports activities IP are instruments for organizers to make cash and make cash, the NBA won’t launch peripheral merchandise immediately , you When you do not see Jordan’s jersey or purchase Ohtani Shohei’s garments, the motion and the general public will lose many “factors of contact”; but when I stroll down the highway carrying the New Taipei Kings Jersey immediately, I can prolong the motion invisibly.

Photograph credit score: TNL Model Studio

Gamer “PRO”!Overview of Taiwan e-sports

Once we discuss sports activities and sports activities tradition, after all we can’t ignore the sports activities which have risen quickly lately – e-sports, and the wave of e-sports cracks that got here true. Particularly lately, many Taiwanese gamers have shone on the world stage and gained world championship awards in lots of main occasions together with “Legend of Duel”, “Hearthstone”, “Combating Twister 6” and so forth the event of e-sports in Taiwan.

Talking in regards to the growth historical past of e-sports in Taiwan, the Chairman of the Taiwan E-Sports activities and Sports activities Business Growth Affiliation mentioned that in 2016, e-sports was formally included within the particular training class system , and cultivating e- sports activities abilities began getting into the campus; the next yr (2017) the “Sports activities Business Growth Rules” have been revised, and e-sports was formally launched into the sphere of the sports activities business “When the tutorial half is available in and a part of the enterprise coming in, and because the worldwide occasions develop afterwards will probably be the important thing to recognition. e-sports stadiums, media, civil societies, and many others. I feel these are crucial forces for e-sports in Taiwan to maneuver ahead.

Photograph credit score: TNL Model Studio

Nonetheless, since “video games” are the premise of e-sports, many college students typically have too colourful concepts about e-sports. E-sports anchor Yan Youpeng additionally talked in regards to the coaching schedule of actual gamers, “They will begin particular person coaching at one o’clock within the afternoon, then crew coaching at three o’clock, possibly 5 o’clock, after which overview and overview on the benefits and drawbacks of group coaching;

Photograph credit score: TNL Model Studio

In any case, skilled gamers are “working”, however the time and content material are totally different. Chairman Li Shizhen additionally mentioned, “Identical to once we play basketball, it is perhaps enjoyable to play twelve occasionally; however when taking pictures turns into an expert coaching, you could have to shoot a thousand occasions a day, and it’s important to consistently enhance your self within the course of, it’s not a lot enjoyable.

Photograph credit score: TNL Model Studio

However, the affect of e-sports continues to be very vast, whether or not it’s occasion broadcasts, dwell content material, digital content material, and many others., it has an influence, and it has additionally affected many gaming communities and cultures. creation Throughout this system, President Li Shizhen expressed his emotions, “In fact, e-sports just isn’t solely the leisure of life, but in addition accompanies our progress course of. Identical to the aforementioned earthquake, it additionally took place from the large machines within the early amusement parks. That is life for me.

Sports activities occasions are enjoyable, leisure, and life

In these two applications, we not solely need to information the viewers to grasp the influence of sports activities advertising and sports activities IP, but in addition hope to let everybody see the sports activities course of from ” seem” to “enterprise”. As a result of whatever the area of sports activities, or any occasion large or small, it’s actually collected steadily by a bunch of people that love that sport.

Lastly, that is the tip of the collection “Dragon Detective Bureau” If you have not seen the primary and second episodes but, please click on right here to be taught extra.New media and good know-how create infinite potential for Taiwan’s sports activities businessIf you’re very within the content material of the collection, you’re additionally welcome to maintain listening to the social platform of the Sports activities Administration of the Ministry of Schooling;Dongzi Sports activitiesbe taught extra about thrilling sports activities occasions and enterprise tales.

About “Dongzi Detective Bureau: Uncovering the Secrets and techniques of Occasion Broadcasting”

“Dongzi Detective Bureau” is a dwell program produced by Dongzi Sports activities and Sports activities Imaginative and prescient of the Sports activities Division of the Ministry of Schooling This system is co-hosted by Yang Dongyuan, editor-in-chief of “Sports activities Imaginative and prescient”, and Chen Jundai, host the “Sports activities Imaginative and prescient Pa” podcast. enjoyable!

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