Greece as a great vacationer vacation spot for the entire 12 months, was introduced with specific success on the B2C outside occasion for pensioners “Seniordagen 2024”, which came about within the central sq. Kungsträdgården, Stockholm, on Might 7, 2024.
It’s an annual occasion that has been held since 2015, solely designed for the specialised viewers of Sweden’s pensioners (Silver Technology), which quantities to roughly 2,000,000 individuals and who personal roughly 70% of the nation’s disposable earnings.
The participation of the EOT
The EOT participated for the second 12 months within the occasion with an 18 m2 stand, as a part of the strategic communication of the Ministry of Tourism and the EOT with the goal of selling the tourism product of Greece, by way of the highlighting of thematic and particular types of tourism to a specialised viewers.
“Key” is free time and adequate earnings
The response and curiosity of the guests was important, which in response to the organizers amounted to roughly 25,000 individuals, the vast majority of whom have been over the age of 55+ (retired), who’ve free time but in addition a adequate earnings.
Greece and particularly our islands (Crete, Rhodes, Ionian and NE Aegean islands, Sporades) are a favourite vacation vacation spot for many of them, who informed us that they go to them yearly.
Uncrowded locations
A very massive proportion confirmed curiosity in new locations, with out overcrowding, the place they may have the chance – past the ocean and the solar – to get pleasure from moments of leisure and tranquility near nature (e.g. locations for Climbing, Biking, Gastonomy, Wellness, Crusing and many others.).
Within the context of the motion, an EOT article about Greek locations was revealed within the particular version “Det Ljuva Livet” (The Good life), which was revealed as an “insert” in Sweden’s largest newspaper Aftonbladet Newspaper with a circulation of 450,000 sheets and over 4,000,000 readers , earlier than the occasion takes place.
Bookings on the rise
On Might 15, 2024, additionally in Stockholm, EOT participated for the primary time within the SRF (Affiliation of Swedish Journey Business) annual occasion “Resebranschens Vårmöte”, showcasing Greece and its gastronomy to over 200 business professionals, the place it was discovered that upward development in bookings, in comparison with 2023, from Scandinavian nations to Greek locations.
This specific occasion, wherein EOT participated for the primary time this 12 months, was attended by over 200 business professionals (vacationer companies, airways, T.Os, Specialists, on-line journey companies, consumers, and many others.) in addition to media representatives, the place points about the way forward for the tourism business have been mentioned.
The CEO of SRF, Mr. Didrik von Seth, after thanking the EOT for taking part within the occasion and providing the Greek dishes throughout the dinner, said that each the Greek islands and mainland Greece are a great vacation vacation spot all year long .
Through the occasion, B2B conferences have been held with representatives of different tourism organizations, and TO’s. Through the assembly with Mr. Claes Pellvik, Communication Supervisor of the Nordic Leisure Journey Group (previously Ving), it was established that the course of bookings from the Scandinavian nations to Greek locations is easy, and with upward tendencies in comparison with 2023.
“Overtourism is tourism’s mortal enemy”
The very best distribution of vacationer arrivals in area and time, with out harming “the hen with the golden eggs” requires creativity. That is identified by the French newspaper Le Figaro in an article entitled “How main locations are innovating in opposition to hypertourism”, the place the unfavorable results noticed in areas with massive concentrations of vacationer populations are highlighted.
95% of vacationers on 5% of the planet
Reminding that once more this 12 months “95% of vacationers will go to 5% of the planet”, the French newspaper publishes in depth stories from numerous well-known vacationer locations, reminiscent of Paris, Barcelona, Dubrovnik, Venice, New York and Mont Saint Michel in France.
“Hypertourism is the mortal enemy of tourism,” says Jean-Francois Rial, president of the French journey group Voyageurs du monde, talking to the French newspaper.
The case of Greece
As Rial notes, referring to the case of Greece, “in the summertime there are islands within the Cyclades that nobody goes to”. And he continues: “Nevertheless, they’re tougher to entry than Santorini, Mykonos and Paros the place everybody goes”.
These islands usually are not featured as a lot in journey guides, Rial factors out.
Getting vacationers off the crushed path is an apparent reply to hypertourism, nevertheless it’s not that easy, Rial factors out, noting that “typically individuals do not make an effort to journey in opposition to the present.”
Belgian and Dutch vacationer brokers within the Peloponnese
Within the meantime Familiarization journey with Belgian and Dutch vacationer brokers in P.E. Arcadia was organized by the Peloponnese Vacationer Group Might 13-17, 2024 in collaboration with the Arcadia Resort Affiliation, the native Lodging Associations of North and South Kynouria and the Workplace of the Hellenic Tourism Group in Amsterdam, the Netherlands. The invited vacationer brokers had the chance to get to know the chances provided by P.E. Arcadia, by way of the displays of 10 completely different firms that participated and are energetic within the wider area, with the thing of rural tourism, agro-food, sports activities and journey, tradition, and many others.). On the identical time, conferences have been held with native tourism entrepreneurs, with the goal of selling provides, creating partnerships and concluding agreements.
Mountainous and coastal Arcadia
The four-day familiarization journey that adopted within the mountainous and coastal areas of Arcadia included a mess of actions and guided excursions, giving the invited hosted consumers the chance to get to know the distinctive traits of the world up shut.
The visitors visited picturesque conventional mountain and coastal settlements, bought to know the wealthy nature, historical past, tradition and gastronomy of the area. On the identical time, they visited companies from the hospitality, catering and manufacturing industries, gaining a complete view of the area’s tourism product.
Differentiated tourism product
All in all, the familiarization journey left a wonderful impression on the contributors, who expressed their enthusiasm for the sweetness, authenticity and hospitality of the Arcades. As soon as once more, Arcadia is proving to be a lovely vacation spot for vacationers from markets much less conventional to the Peloponnese and what a diversified tourism product can supply, past the traditional “solar and sea” mass tourism mannequin.
In his assertion, the President of the Peloponnese Vacationer Group and the President of the Arcadia Resort Affiliation Prof. Kon/nos Marinakos identified, amongst different issues, that the utilization of the data and information collected throughout the Fam Journey will allow us to form and promote particular “journey packages” and provides, with an emphasis on particular and thematic types of tourism, in two very fascinating European markets, these of Belgium and the Netherlands, with the final word aim of lengthening the vacationer season and boosting attendance in Arcadia.
Within the close to future we’re getting ready two extra familiarization journeys to the Peloponnese and a global pageant that can be carried out on an annual foundation, constructing with regular steps the circumstances in order that the Peloponnese turns into a vacation spot of top quality, sustainable tourism, as he defined.
Supply: APE – MEB
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