thirty third domestically launched movie to earn 10 million
80% display share within the first week of launch
Criticizing the movie trade: “You are able to do an excessive amount of”
Name for dialogue on methods to help unbiased movies
▲ Cumulative variety of home film viewers of 10 million – web page 8 The film ‘Crime Metropolis 4’ by Ma Dong-seok crossed the mark of ‘bittersweet 10 million viewers’ amid controversy over display monopoly. Even within the movie trade, there’s criticism that there’s “an excessive amount of to do,” and it’s famous that ‘display cash’ ought to be thought of.
Based on the built-in cinema ticket community, ‘Crime Metropolis 4’ crossed 10 million viewers on the morning of the fifteenth, the twenty second day of its launch, changing into the thirty third movie launched if unfold within the house to succeed in 10 million viewers. Other than the primary movie, all three movies exceeded 10 million viewers, and amongst home releases, the Hollywood movie ‘Avengers’ is the one sequence that had three movies with 10 million viewers.
When it was launched on the twenty fourth of final month, it attracted about 820,000 folks, and it has been an enormous success, exceeding 5 million folks for the previous week. However, behind this field workplace success, there was a display monopoly. Because the screening share of multiplex theaters akin to CGV, Lotte Cinema, and Megabox exceeded 80% within the first week of launch, different movies weren’t in a position to attain audiences correctly.
On the ‘Debate for the Restoration of Korean Movie Ecosystem’ held on the Jeonju Worldwide Movie Pageant, movie teams brazenly criticized the display monopoly ‘Crime Metropolis 4’. Lee Ha-young, CEO of the manufacturing firm Haha Movies, raised his voice, saying, “It is a results of film theaters competing with one another to draw audiences,” and “It’s ruining the trade of film.”
The difficulty of display monopoly arose in 2006 when director Bong Joon-ho’s movie ‘The Host’ took over 620 theaters, or greater than 30% of all screens. Since then, a number of payments have been proposed within the Nationwide Meeting, beginning with a invoice that prohibits a movie from occupying greater than a sure proportion and imposes fines on violations. The display cap system which limits the variety of screens in theaters for one movie or places a cap on all theaters is first mentioned. These embrace the ‘variable charge system’, which fixes the screening charge at the beginning and will increase it over time after launch, and encourages unbiased movies and artwork. Nevertheless, it did not move the Nationwide Meeting resulting from controversy over whether or not it violated the Honest Commerce Act and the Korea-US Free Commerce Settlement (FTA).
Movie critic Yoon Seong-eun mentioned, “There’s a drawback not solely with film theaters making an attempt to maximise income, but additionally with distributors who intentionally averted competitors to take benefit on the discharge of ‘Crime Metropolis 4’.” Jeon Yeong-moon, head of the Honest Atmosphere Heart on the Korean Movie Council, mentioned, “It isn’t straightforward to legislate the display cap system because of the ‘vertical integration’ drawback of enormous corporations each distributors and studios. sport.” We now have to speak to one another whether or not they need to go or not,” he mentioned.
Reporter Kim Ki-joong
