Home » News » Latvijas Zaļais Punkts Launches “Cigarettes – Time Mine” Marketing campaign to Elevate Consciousness on Cigarette Butt Air pollution

Latvijas Zaļais Punkts Launches “Cigarettes – Time Mine” Marketing campaign to Elevate Consciousness on Cigarette Butt Air pollution

To attract consideration to society’s behavior of throwing cigarette butts in inappropriate locations, together with the atmosphere, and to advertise consciousness of the hazards concerned in such behaviour, “Latvijas Zaļais punkts” has began the marketing campaign “Cigarettes – time mine”. . In the course of the marketing campaign, a touring environmental object “Cīgmīnas” was positioned within the backyard of Vērmanes and shall be there till Might 21, encouraging the general public to consider the impression of cigarette butts on the atmosphere.

Though most people who smoke know and agree that cigarette butts are waste that trigger environmental air pollution, solely a fifth (21%) take care the place lumps are thrown, based on a examine by “Latvijas Zaļā punkta”*.

In keeping with the survey knowledge, 85% of people who smoke in Latvia agree that cigarette butts are waste that trigger environmental air pollution, nevertheless, 56% admit that they don’t seem to be they don’t care the place the cigarette butts are thrown, and one other 23% of the respondents do not need a really clear opinion on this matter.

It’s true for these people who smoke who’re conscious of the dangerous results of cigarette butts on the atmosphere: cigarette butts launch poisonous chemical substances reminiscent of lead and arsenic that are utilized in rat poisoning, pollutes water, and may poison fish and animals. A typical cigarette filter is made up of 98% plastic fiber – cellulose acetate, which is non-biodegradable. Subsequently, cigarettes don’t decompose naturally. They’re affected by publicity to rain and solar, however it’s estimated that cigarette smoke left on the bottom for 2 years decreases by solely 38%.

As the primary cause why cigarette butts usually are not thrown within the bins, 65% of people who smoke say that individuals don’t care the place their butts find yourself, 52% assume it’s the lack of waste bins the rationale for this phenomenon, and 37% assume that individuals don’t perceive that cigarette butts are waste.

“The stark distinction between people who smoke’ notion that cigarette butts are litter and the apply of throwing them the place they happen, reveals that the issue will not be a scarcity of litter bins, or situations different outdoors, however the opinion of the individuals themselves. . Ignorance cannot be blamed both, when most people who smoke agree on the hazards of cigarette butts. Together with different poisonous waste, cigarette butts turn out to be a mine of time that pollutes every thing round it ultimately, and everybody who drops a cigarette butt on the bottom take part within the operation of this mine. We need to spotlight this with smoking props, which aren’t distinctive on the earth, however might be seen in Latvia for the primary time,” says Kaspars Zakulis, director of “Latvijas Zaļā punkta”.

Most frequently, people who smoke discover rigorously eliminated cigarette butts on streets and sidewalks (69%), at public transport stops on the bottom (58%), in nature – on seashores , parks, forests, and many others. (51%), in addition to subsequent to rubbish cans (50%).

Director Basic of the State Environmental Service, Andris Ķēniņš: “This 12 months, a regulatory system for tobacco product filters is being launched in Latvia, which implies that producers and merchants of those merchandise taking duty for lowering the impression of cigarette butts on the atmosphere. In contrast to different kinds of waste, which now we have already discovered over a few years to get rid of within the applicable container for recycling, cigarette butts ought to be discovered within the first place as a lot as throw within the bins for waste, and never throw them into the atmosphere. Because of this public training shall be a precedence within the administration of cigarette butts, and sooner or later, the chances to handle such a waste shall be evaluated based on the rules of waste recycling.

As a part of the marketing campaign “Cīgmīna” “Smoke – a mine with a torch of time”, the environmental set up will “journey” round Latvia and shall be seen in varied public and vacationer locations, and extra details about it will likely be accessible. www.zalais.lv. The initiative is applied with the help of “Mēnes aptieka” and “Philip Morris Latvia”.

* The survey of people who smoke was carried out by Snapshots on the order of “Latvijas Zaļā punkta”, surveying 714 people who smoke aged 18-74 in April 2024.

Further data: Alice the Star SIA “Latvijas Zaļais punkts” public relations venture supervisor, e-pass: [email protected]

2024-05-14 07:11:26


#marketing campaign #scale back #quantity #cigarette #smoke #launched #Värmane #Backyard

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.