Apple has apologized for an ad for the new iPad after an online uproar over the message.
The video shows a hydraulic press crushing a collection of creative objects – such as musical instruments and books – before an iPad appears on the screen. The message “The most powerful iPad ever is the thinnest” means that Apple can capture all of human culture in one electronic device.
A message that disturbed, for example, the British actor Hugh Grant, who wrote on Twitter: “The destruction of human knowledge, thanks to Silicon Valley”. And the American director Justine Bateman wrote: “Why is Apple advertising crushing the arts? Because technology and artificial intelligence are destroying the arts and society in general.”
Apple has since apologized for the commercial. “Creativity is in our DNA at Apple, and it’s very important to us to develop products that support creative people around the world. Our aim was to identify the many ways users express themselves and bring their ideas to life using iPad. But with this video we missed that mark, and we’re sorry for that. ” The ad will remain online on Twitter and YouTube, but Apple has reportedly canceled plans to air the ad on television as well.
2024-05-10 04:02:59
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