Chinese Car Manufacturer Xiaomi Faces Backlash for Naming Electric Car “Modena”

MODENA. “The Chinese car manufacturer Xiaomi communicate with him Mimi does not encourage the SU7 carproduced 100% in Chinesewith the name “Modena”as noted so far in the media after the presentation event on December 28 Beijing».

The Ministry of Industry and Made in Italy announced this in a note.

THE NOTE FROM THE MINISTER OF INDUSTRY AND MANUFACTURING IN ITALY

“The company – explained Mimit – has been sure that it intends to respect the Italian regulations regarding false marks, including the regulation of geographical indications. Communication and marketing campaigns that could mislead consumers will not be carried out. Mimit informed the company about the current legislation to protect consumers and national producers.”

READ ALSO The SU7 is Chinese and electronic, but Xiaomi calls it Modena

THE NOD FROM CHINESE COMPANIES XIAOMI

The new electric vehicle is called “Xiaomi SU7”, and “Modena” is only the internal name of a project, as well as the architecture identifier of the platform “Xiaomi EV Modena Architecture”.

He specified this in a press release Xiaomi Italy, after being named by the the mayor of Modena, Gian Carlo Muzzarellifrom having started legal proceedings against the decision to use the name of the Emilian city, the center of gravity of the Valley motorfor the new car.

“Regarding the recent news circulated over the weekend and the statements published by representatives of the national and local government – read the note -, Xiaomi wants to clarify that the name of his electric vehicle is Xiaomi SU7. “Modena” represents only the internal name of a project, as well as the architecture identifier of the platform “Xiaomi EV Modena Architecture” as announced at an event held in Beijing on December 28, 2023″.

MARRIAGE MUZZARELLI Satisfied

“We are satisfied with the company’s announcements which will ensure that the Modena name will not be on any car. Of course, it would not be passive to take advantage of a “brand” of value like ours car division (and not only) for products that have no connection to the land​​​​​​​​​​​​ and are not produced here.”

So the mayor of Modena, Gian Carlo Muzzarelli, welcome to the communication received from Xiaomi. “In fact, however, whoever thought of using the Modena name for a product platform, as described, believes that it is synonymous with quality and capability for new -customization: we agree, that’s just the way it is – continued the mayor -. The content of this edition of Motor Valley Fest is reflected again: this is the the capital of the Land of Motors. But just for this reason, more attention and respect would be required when using the name Modena, even in the case of a simple production platform.
As a city we are committed, together with all subjects in the territorial system, to enhance the “brand” also for the benefit of tourism. The Ministry did well by taking action as we requestedUse the Modena icon and, in general, of “made in italy”. A heritage that we must protect around the world.”