The turnaround after the breakup from Phillipe Cohen
Published 2024-05-04 21.16
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Lovisa Worge was Bianca Ingrosso’s right hand as an assistant for several years.
They became best friends – but that wasn’t the plan from the start.
– We should not become “close”, but we maintain a working relationship, says Worge in the YouTube series “In the bathroom cabinet”.
When Lovisa Worge27, moved to Stockholm to be Bianca Ingrossos29, assistant seven years ago she had no plans to become friends with her employer.
– Then I was like this, I’ll make it damn clear to everyone and to myself. I’m not going to be her friend, says Lovisa Worge i The YouTube series “In the bathroom cabinet”.
She didn’t want to become an influencer herself either.
Today, Worge works as a social media profiler and runs the jewelry company Ani Jewels together with Ingrosso, who is also her best friend.
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full screen Lovisa Worge is interviewed in the Youtube series “In the bathroom cabinet” by Emelie Johansson. Photo: Screenshot
Received email at 03 in the night
Worge saw becoming an assistant to a famous influencer like Ingrosso as a fun thing to do before she started studying at the School of Economics and Business and became a company CEO.
She sent the application to become an assistant six months late and quickly forgot about it.
– Then I lie down to sleep, wake up in the night and check my email and have received an email from Bianca at 3 in the morning asking if I can come to Stockholm tomorrow.
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fullscreen Lovisa Worge is interviewed in the YouTube series “In the bathroom cabinet”. Photo: Screenshot
“Shall make it damn clear”
Lovisa Worge got the job and soon people started to fuss and fuss around her.
She says that several people speculated about whether she was just trying to use Bianca Ingrosso’s celebrity for her own gain. After that she made up her mind.
– I’m just going to work with her and do damn well. We should not become “close”, but we maintain a working relationship. For the first maybe 1.5 years, they were a group that invited me on weekends to go out and party. I always said no. I was never involved in anything. No events, nothing. I refused everything.
– I was also completely uninterested. I have my boyfriend and my friends from Norrköping lived here. Bianca and I have a great time at work, but I want to separate it, Lovisa Worge says that she reasoned at the time.
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fullscreenBianca Ingrosso. Photo: Robin Lorentz-Allard
The twist: Broke up with Phillipe
The turning point came when Ingrosso broke up with his ex Phillipe Cohen30.
– Then I think she was left by Phillipe for a period and then she needed me very much. So then we started seeing each other in a different way. And then it just happened. We worked well together, but then we kind of became best friends, says Lovisa Worge.
Gradually, Worge also began to become more and more and more interested in working with social media.
– I don’t think I ever wished, it just happened. My interest probably got stronger from taking pictures. But then four years went by and I thought, my God, now I have to do something else.
She stopped working with Ingrosso and started studying for a degree in economics. Worge found that it was not for her after only one semester.
It was after that she co-founded Ani Jewels – and the dream of becoming CEO came true.
– Now I’m actually CEO, right now. But we have hired a new CEO, but she starts in June.
