Los Dallas Mavericks arrived at the Crypto.com Arena in Los Angeles to be greeted with a giant announcement of a flight search engine from Dallas and Cancunpreferred destination for the stars of the NBA during their summer vacation. It turns out that the Skyscanner company had such a good idea that it has appeared on all the American portals and news programs, which called the excellent advertising campaign authentic trolling.
Things didn’t go too well for the Clippers, since after falling by 93-123 In the fifth match of the tie, they are the ones who are now closer to opening the search engine and writing Cancun as a destination. 81% of the teams that have lost the fifth game after a 2-2 draw have ended up going on vacation early.
The commotion generated on social networks and specialized media even caused a brief statement from the Los Angeles franchise, emphasizing that they had no type of responsibility for the advertising poster. “The spot on LA Live is not owned or operated by the Clippers. “We have the greatest respect for our opponents and do not support this message.”the franchise announced.
The origin of the reference to Cancún
Why is it customary to figuratively send eliminated NBA stars to Cancun? The answer lies in a Western Conference Finals game between Los Angeles Lakers and the Utah Jazz in 1998. Nick Van Exelpoint guard for the Angelenos at that time, was in charge of closing the huddle of his team prior to the fourth game of the tie shouting “1,2,3…Cancun!”
The Lakers ended up being swept by those from Salt Lake City, and that song was stuck in the heads of the fans, journalists and professional colleagues. Since then, when a team is eliminated, reference is usually made to its next trip to Cancun, the least desired vacation in the American league.
Although the trolling of Dallas turned against the Clippers, it should be said that the person responsible for the flight aggregator’s advertising will receive a good bonus after the success and viral reaction that the ingenious gesture has caused.
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