Photo credits: Ahmed Boussarhane/LNT
A true showcase of Moroccan riches, local products increasingly constitute a sector in their own right. A point of commercial dynamism, the local products center is, as usual, there.
For this edition, the Center covers more than 16,000 m² and houses more than 500 stands where groups, 100 of which are participating for the first time, exhibit a multitude of products testifying to the riches of which the Moroccan region is full. Exhibitors represent nearly 800 cooperatives and more than 16,500 producers including 8,000 women.
Particular attention was paid this year to groups from areas affected by the Al Haouz earthquake, they represent 10% of all participating cooperatives, or 45 groups in total. This edition sees the presence of 25 production sectors from the 12 regions of the Kingdom, represented by more than 5,000 articles confirming the tremendous efforts made by these producers to ensure a qualitative and diversified offer while promoting and safeguarding ancestral know-how. .
For the ADA, this Pole reflects the undeniable results achieved thanks to the unwavering commitment of the Department of Agriculture since the advent of the Green Morocco Plan and in the wake of the Green Generation to support and support the local products sector .
As for the marketing of local products, several actions were combined and allowed more than 332 groups access to modern marketing circuits, 1,369 groups participated in regional and national fairs, 354 in international fairs and 200 groups were able to access electronic marketing using the platform www.terroirdumaroc.gov.ma.
In the same spirit of strengthening the notoriety of these products, a collective “Terroir du Maroc” label has been set up and no less than 274 groups have been able to obtain it to date for more than 1,188 products. In addition to all these actions, promotional and commercial campaigns through a multitude of animation actions at the level of large and medium-sized stores and specialized points of sale are scheduled at a sustained pace, as well as 360° communication campaigns. in order to carry out the strong desire of the Department of Agriculture to make local products one of the most promising sectors of the agricultural sector.
All these programs for the benefit of cooperatives and local product groups have mobilized nearly 11.7 billion dirhams since the advent of PMV to date, including nearly 11 billion for solidarity agriculture projects and valorization infrastructure, and 700 MDH for promotion and marketing support actions.
“These colossal efforts have had extremely positive impacts on the development of the local products sector in Morocco and the improvement of the living conditions of the beneficiaries. Indeed, the quality and traceability of products have seen a clear improvement, the packaging and presentation of products, as well as the managerial skills of cooperatives have recorded exceptional progress, which has had very positive repercussions on the increase in sales thus making it possible to double the turnover and the net margin and to increase the employment created by more than 40%”, the ADA would like to specify.
H.Z
#SIAM #side #regional #product #flavors #pole
– 2024-04-25 06:56:56
