Home » News » Business development: Roland RIBOUX, President of CIPB denounces the counterproductive ideas that are holding back Beninese businesses | www.l-integration.com – INTEGRATION

Business development: Roland RIBOUX, President of CIPB denounces the counterproductive ideas that are holding back Beninese businesses | www.l-integration.com – INTEGRATION

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Ph/DR: Family portrait of participants in the Periodical Meeting

According to its Annual Work Plan (PTA), the Economic Journalists Network of Benin (Réseau-JEB) held its periodic meeting on Friday April 5, 2024 at the Maison des Médias in Cotonou. The guest of the month, Mr. Roland RIBOUX, President of the Council of Private Investors in Benin (CIPB) who spoke to the members of the network about the content of the work published by the CIPB, with the title: “Employee Motivation and Commitment in Public Administration and Private Companies in Benin”. Internal and external work that takes into account the national mind to identify paths that aim to correct the most productive ideas for the development of the country.

Alan ASANKPON

Commissioned by the Council of Private Investors of Benin (CIPB) under the leadership of Prof. Dodji H. AMOUZOUVI from the LARRED Laboratory at the University of Abomey-Calavi, the work is entitled: “Employee Motivation and Commitment in Public Administration and Private Companies in Benin” takes a look at the Beninese mind to draw ideas that aim to correct the most accurate ideas.

Through this study, several factors have been identified that structure the corpus of Beninese values. These factors include the family model, education, the slave trade, the feeling of colonization, the shock of the Marxist period and the persistence of laziness in the administration despite various reforms.

Ph: DR: Mr. Rolqnd RIBOUX, CIPB president

“A certain number of irregularities have been noted by Roland RIBOUX, president of the CIPB while fulfilling his role as an investor, business manager, creator of wealth and jobs and with co-authors of the work we can list among others: lazy. , lying, stealing, pilferage, money, forced condition to work; delay, slowness and bureaucracy, an infernal trilogy; etc”. “In general, the Beninese arrives at the company with his interest: a hunter-gatherer attitude,” explained Mr. Riboux.

The work, in fact, is divided into three parts: the first, focusing on the foundations of motivation and commitment of the Beninese worker; the second focused on the intervention framework to correct the flaws of the public or private organization and the third, as a conclusion, resumes the reading of the appendices that list the drafting process, the various tools for collecting information data, the questionnaire and the resulting analyses.

At first glance, the analytical summary explains the reasons that explain this situation; in the first place, individual and collective impartiality and carelessness. “Irresponsibility that has spread along the historical, cultural, psychological, educational, social, economic, political, environmental, seeds of anti-value and anti-development mindsets and actions.” emphasizing the author of the work.

When the analysts (Co-authors) point the finger at the family and early education of the Beninese man, they find that “The evil is so deep and so general that the hope of correcting it by the present generation of workers seems a great utopianism.”

“Not to eliminate the phenomenon with a wave of magic wands or to eliminate with difficult orders to support the whole generation, because the dry and twisted fish cannot be stretched out.”

What do you do then?

“The current generation seems to have lost this fight. Even if everything is not completely ready, we need to change software and paradigm by placing the idea of ​​individual and collective responsibility at the heart of actions. “ recommending the book.

It will therefore be necessary to provide a series of very diverse and cross-cutting treatments: short-term, medium-term and long-term action strategies to be given to the youngest; attacking education at the basic level above all and offering the youngest an educational arsenal based on accountability and an unwavering commitment to the compass value of a job well done.

The CIPB in question is…

The Council of Private Investors of Benin (CIPB) is an association established in December 2002 by a group of companies that have invested heavily in Benin. It brings together more than fifty large companies. Coming from all professions and all sectors of activity, it defends the long-term vision of businesses that create wealth, an essential growth vector, jobs and poverty reduction. Mr Roland RIBOUX is President of the CIPB and Managing Director of IRIDIUM CONSULTING.

In conclusion, the president of the CIPB emphasizes that being involved and motivated to take part in individual or collective action requires a set of values-based behaviors and attitudes. and deep convictions of the individual.

“Thus the motivation and commitment of individuals aims to give meaning to actions and to protect well-being, what you want, but above all to preserve the rights of others. Also, the communicator refers to the Bible passage in the parable of the talents Math 25.14-30”.

The results of this study put popular ideas on motivation and communication at work into perspective. However, it is essential that all actors, (Employee and Employer) whether in the public or private sector, can take their responsibility.

The employee is bound by the following moral values: honesty, fairness, respect, recognition of merit.

In the case of Employers (at the Administrative level), strong incentive actions and rewards (sanctions and recognition) must be encouraged in line with the question of integrity; (at the level of private sector companies), employers must also contextualize the elements of motivation and employee motivation.

In the latter case, the State in its institutional reforms, “must position himself as a true catalyst by leading or supporting all initiatives aimed at increasing the level of commitment and motivation of agents” finish the job.

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