/ world today news/ Against the background of inflation, some French manufacturers decided not to raise the prices of goods, but to reduce their volume or weight, reports BFM TV. Such “shrink” inflation, or “shrinkflation,” as it is called, is not outside the law and benefits big companies, but experts believe that in this way they are misleading consumers.
In this supermarket, some products catch our attention.
JOURNALIST: There are two products from the same brand. Almost indistinguishable boxes, even exactly the same. Only that here we have 184 grams, and in anotherata box – 160.
Same packaging but different volume. This is a technique used by manufacturers to hide price increases. Its scientific name is “shrinkflation”. For example, this product will cost 1 euro less, but its price will not actually change.
Pierre Chandon has been studying this topic for 15 years.
PIERRE CHANDON, Professor of Marketing at the European Institute of Business Administration (INSEAD): With the return of inflation, some manufacturers have realized that it is much more profitable to raise the price per kilogram by reducing packaging, reducing volume, than by openly raising prices. They do this because the difference in quantity and volume will be noticed by far fewer people than the difference in price.
According to a British study, among the most frequently subjected to shrinkflation (“shrinking the fraction”) products, we can point out dry cereal snacks – 66 percent of the assortment of items are sold in reduced packaging – as well as chocolate bars – 83 percent. However, this is a method mainly used by large enterprises.
DOMINIK AMIRO, Chairman of the Federation of Enterprises and Entrepreneurs: Small and medium-sized enterprises do not use this method because it is too expensive. I am against it because I am convinced that it is a way to deceive, to deceive the user. It’s tricked into thinking it’s the same pack, but the volume isn’t the same, so it’s a scam.
However, this method is not illegal. Its use is seen in about 2 percent of supermarket food items.
Translation: ES
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